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Boys + Girls Teams with ŠKODA to Bring International Christmas Joy

Agency wins global competition with the re-imagining of a common sight that brings a smile to our faces

Boys + Girls Teams with ŠKODA to Bring International Christmas Joy

ŠKODA Global set a competition this year, inviting all their agencies from 31 world-wide markets to create a Christmas image for the brand to share.

The brief from was simple; create an image that would make people feel Christmas joy whenever they encounter it, something to raise a smile after a tough year and in celebration of the upcoming Festive Season.

Award-winning Boys + Girls, Ireland’s largest independently owned branded entertainment agency, won the global competition with the re-imagining of a common international sight that brings a smile to our faces.

Rory Hamilton, founder and ECD, Boys and Girls explains: “We felt that when it comes to cars, nothing says 'joy' like a dog sticking its head out of a car window. It's an iconic visual associated with the sheer pleasure of car journeys.  So, we decided to take that image and update it for Christmas - with a reindeer. 

"Yes, having a reindeer in the backseat emphasises the spaciousness of a ŠKODA or perhaps suggests that a ŠKODA is a more comfortable, smoother vehicle than Santa's Sleigh. But really, who doesn't want to see a reindeer with its head out a car window?”

The image will appear on social and traditional platforms in all ŠKODA global markets including across 5 continents over the month of December.

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Ray Leddy: Head of Marketing

Eimear Walshe: Marketing Manager

Ciara Breen: Sponsorship Manager


Agency: Boys + Girls

Creative Director: Laurence O'Byrne

Senior Art Director: Bairbre McGlade

Senior Copywriter: Avril Delaney

Head of Design: Barry Smith

Motion Designer: Patrick Horan

Chief Strategy Officer: Margaret Gilsenan

Planner: Sacha Noyes

Account Director: David Carter

Account Executive: Rachel Campbell

Agency Producer: Keeva Bolger

Category: Automotive , Cars