Boys + Girls Win Two Prestigious D&AD Pencils for Swim Ireland Client
Boys+Girls, the branded entertainment agency was last night awarded a prestigious Yellow Pencil at the D&AD Awards in London for their work with Swim Ireland. The iconic Yellow Pencil was awarded in the Writing for Advertising category in Radio & Audio and the Graphite Pencil was awarded for Commercials Over 30 Seconds in Radio & Audio.
The ad in question was created last summer for Drowning Prevention Week for Swim Ireland. It features a young child crying out to their father - “Daddy! Daddy! Look at me!” The simple phrase is repeated over and over with the message at the end warning parents to never look away while their child is in the water. It’s a hugely important message delivered in a powerful and impactful way. Rory Hamilton chief creative officer at Boys + Girls says they are delighted with the win, “This is a massive achievement for us. Only 44 Yellow Pencils were handed out last night among over thousands of entries from every leading agency around the world. Winning at D&AD is always exciting but to be awarded two pencils for our work with Swim Ireland, for a cause we truly believe in, is incredible”.
Swim Ireland is the governing body for swimming, diving, water polo, open water and synchronised swimming on the island of Ireland and Drowning Prevention Week will return this year in June.
To see the winning work, click here.
This week Boys+Girls were also awarded twice in the Caples Awards. In their own words, The Caples Awards is an international advertising and marketing communications awards show managed by creative people for creative people to recognise and reward work that works. Boys +Girls won two awards for Three and The Connected Island; A Silver in the Integrated category and a Bronze in the PR category.
To see more The Connected Island work, click here.