Campbell Ewald Appoints Kari Shimmel to CSO to Lead New Integrated Strategy Group and Business Development
Today Campbell Ewald announced the promotion of Kari Shimmel to chief strategy officer and expansion of her leadership team to include Chris Marchegiani and Ashok Sharma to create an integrated strategy group, which will span across its Detroit, New York and Los Angeles offices. Suzanne McGee will also be added to the team and will play an active role in informing briefs and supporting the agency’s success in the marketplace. Shimmel will continue to be based in the agency’s Detroit office and work directly with Kevin Wertz, CEO, Campbell Ewald.
Leading the strategy team, Shimmel has an extensive background in design and has spent her career using creativity to solve business problems for clients that include MilkPEP, Cadillac, Harley-Davidson and Mutual of Omaha. She is credited with co-orchestrating the agency’s Consumer Experience Journey Map approach, a way to bring diverse perspectives together to create a road map that helps brands make the complex simple.
This offering has been a critical success in client business growth, a factor that has resulted in 31 organic and new business wins in the past five years, 10 since last year alone. Shimmel holds an M.A. in interactive design and game development from Savannah College of Art and Design as well as a B.A. from Spring Arbor University.
“Kari brings unique skills to this role as her career has encompassed so many different – but key – parts of the business: creative, digital, marketing, business development and strategy. This enables her to creatively problem solve in a unique way that surprises clients as she addresses so many parts of their business,” said Wertz. “Core to her success is building this group of hybrid thinkers – people who come from different backgrounds and can approach business problems (and consumer journeys) from diverse perspectives.”
Supported by a highly decorated team of brand, digital, social, search, CRM and content strategists, Kari will be joined in leadership by Marchegiani and Sharma. Together, their unique backgrounds and career paths will generate a refreshed, holistic approach to strategic planning.
Chris Marchegiani has been promoted to Group Director of Brand and Integrated Strategy where he will focus on aligning clients and creative with long-term brand ambition. He’s an expert in business, brand and communications strategy. Marchegiani will guide the development of the agency’s creative briefs and consumer experience practice, and he will oversee research initiatives across all three offices. Previously, he worked as a senior researcher at Painted Dog Research and as a senior lecturer at Curtin University, Western Australia’s premier business university, where he received his doctorate.
New to the team is Ashok Sharma, Group Director of Integrated Content and Channel Strategy, who will oversee content, digital and social strategy and play a role in new business. A former copywriter, he comes to Campbell Ewald from Organic, where he led the development and implementation of an integrated digital experience content strategy. Prior to that, Sharma was at MRM//McCann as well as GTB for Ford Motor Company. He holds a B.A. in English from the University of Michigan.
Suzanne McGee is taking on a hybrid role that enables her to apply her PR expertise to earned media strategies for clients while leading the marketing and press outreach for the agency. She was most recently at MullenLowe, where she oversaw agency communications and was active in launching Fight Gunfire With Fire. The UMass Amherst grad began her career on the agency side leading PR programs for emerging and established tech companies and then went on to work at R/GA New York and USA Network.
This news complements Campbell Ewald’s recent expansion of its creative leadership team spearheaded by Chief Creative Officer Jo Shoesmith.
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