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Creative

Carry Hollywood in Your Pocket with Kathryn Bigelow’s Epic Apple Ad

SMUGGLER and Media Arts Lab's spot goes behind the scenes with the all new cinematic mode

Carry Hollywood in Your Pocket with Kathryn Bigelow’s Epic Apple Ad

iPhone 13 Pro. The biggest camera upgrade to iPhone ever. 

Featuring all new Cinematic mode that lets you shift focus from the foreground to the background, 3x optical zoom, advanced low-light performance, macro video, advanced stabilisation, and it shoots in ProRes. It’s Hollywood in your pocket. Directed by two-time Oscar winner Kathryn Bigelow.

In addition to the spot, Apple takes viewers behind the scenes with iPhone 13 Pro, director Kathryn Bigelow and Oscar-nominated cinematographer Greig Fraser. Watch as they create stunning film in some of cinema’s most iconic genres with the biggest camera upgrade to iPhone ever.


Featured Companies: TBWA\Media Arts Lab Los Angeles , EXILE , MPC LA

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Agency: Media Arts Lab

Production Company: SMUGGLER

Director: Kathryn Bigelow

Director of Photography: Greig Fraser

Edit: Exile

Genre: Action , People