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Creative

Cartier Takes You on a Journey of Watches and Wonders in Immersive Experience

Publicis Luxe teams up with Razorfish on digital experience looking through the lens of the 'Cult of Design'

Cartier Takes You on a Journey of Watches and Wonders in Immersive Experience

Publicis Luxe and Razorfish are working with Cartier on the Watches & Wonders exhibition to offer an immersive experience through the lens of the Cult of Design.

As Watches & Wonders, the world's largest watch show, opens its doors virtually, Cartier invites all enthusiasts to experience the exhibition as it would have been if the show had been held this year.

The site offers an immersive experience through animations and interactive 3D content to discover Cartier's collections and precious jewellery watches in 360°, as well as its new watches: multiple, complementary creations that reflect the creativity of the Cartier house.

Dive into the world of Cartier to discover the innovations of the Tank Must watch: a bracelet made of non-animal material with photovoltaic movement. Meet Jake Gyllenhaal and Cyrille Vigneron, president and CEO of Cartier, talking about Cartier's design culture or Rami Malek telling us why he likes the new Pasha Chronograph.

The experience is online from 7 April here.

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Category: Accessories , Clothing and Fashion