Change Brings Private Sales to BazarChic with New TV and Digital Advertising Campaign
Change shifts private sales for BazarChic with the new TV and digital advertising campaign.
Broadcast since September 8 on television and digital, Change has imagined for BazarChic, a French private label retailer, a new campaign called "Switch to BazarChic".
Borrowing the cinematographic codes of American blockbusters, the script film 3 gangs successively transforming the same bank, as well as many online shopping enthusiasts, looking for the best deals at the same place and at the same time. With this analogy imagined by Change, BazarChic then proposes to spend the good side of private sales by downloading its mobile application.
Three versions of 30 sec, 20 sec and 11 sec spots will be broadcast on television until the end of the year, and this campaign will be accompanied by digital activations to amplify the new brand.
Advertiser: Groupe Galerie LAFAYETTE
Brand: Bazar Chic
Production Company: Sovage
Executive Producer: Franck Annese
Director: Julian Nodolwsky
DOP: Nico Poulsson
Creative Agency: CHANGE
Art Director: Thomas MARTINET
Copywriter: Benjamin CUZIN
Executive Creative Director: XAVIER BEAUREGARD