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Hires, Wins & Business

Channel T Laid to Rest, Relaunches as Dig

The rebrand reflects the evolution of the agency, its capabilities and unique offering to clients

Channel T Laid to Rest, Relaunches as Dig

The Melbourne and Sydney based creative agency has officially buried the Channel T brand, ushering in a new era as Dig.

Dig – Unearthing brilliant creative through deeper understanding.

Says Paul Rhodes, CEO, Dig: “The new positioning leverages an ability to dig deeper to deliver insight to business, brand and comms strategy. Deeper understanding not only comes from the way we collaborate, but our new tech-led insights platform called DigSight. The DigSight platform is an effective and efficient way to connect with consumers helping to inform and validate strategy and ultimately laying the foundations for great creative outcomes.”

Says Pete Cerny, CCO, Dig: “The energy behind the Dig story from our clients and the Dig team has been phenomenal. Being able to give clients absolute confidence in their brand and communications strategy gives greater freedom for creativity to thrive. Which put simply means more effective work for the brands and businesses we work with.”



Alongside the rebrand is a step change to the leadership structure with the promotion of David Joubert to national executive creative director. Joubert will work closely with Cerny, to continue the creative momentum and develop Dig’s creative offering across both Melbourne and Sydney.

Adds Cerny: “Having Joubs (as we lovingly call him), working across Melbourne and Sydney gives our clients and the Dig team access to some of the best creative thinking in the business.”

The move also comes with a literal move for the Sydney office, who now occupy a 450sq metre office space in Chippendale, above Rumble studios.

Dig (at the time Channel T) was part of Campaign Brief’s Movers and Shakers list of 2020, and has enjoyed significant growth over the last 2 years. The agency’s clients across Melbourne and Sydney include Australian Liquor Marketers (Cellarbrations, The Bottle-O, Porters Liquor, IGA Liquor), IGA, Ego Pharmaceuticals, A2 milk, Mondelez (Cadbury), Dulux, 3M, Snap Printing, RSEA Safety, McCain and Victorian Government.

As part of the new rebrand the agency has launched its new website: digagency.com.au if you wish to find out more.

For any enquiries, please contact paul.rhodes@digagency.com.au

Channel T laid to rest, relaunches as Dig


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