Channel T Wins Ego Pharma Strategy and Creative Account
Channel T has been appointed as Ego Pharmaceuticals brand and creative partner following a competitive pitch, commencing in July. Channel T will be responsible for developing brand and communications strategy, creative, digital and social across Ego’s portfolio which includes the iconic Australian brands QV Skincare, Sunsense and Aqium.
Paul Rhodes, managing director at Channel T, said: “Ego Pharmaceuticals have great brands loved by millions of people. We are looking forward to playing our part in growing these brands over the next few years. And, we feel there will be a really good chemistry between the Ego team and ourselves as we share many of the same values.”
Marketing manager, Ego Pharmaceuticals, Tenille Taylor, added: “Channel T demonstrated very strong planning and creative capability throughout the pitch process, and we are excited to welcome Channel T to the team.”