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Creative

Charlie the Tuna Returns to TV with Solution for Fuelling Active Lifestyles

The sweet new quench campaign promotes StarKist Pouches for achieving #EverydayGoals

Charlie the Tuna Returns to TV with Solution for Fuelling Active Lifestyles

A new campaign called #EverydayGoals by quench for client StarKist is launching with a new TV spot this month, featuring iconic animated brand mascot, Charlie the Tuna.

In 'Stair Climbs', the first TV spot in the campaign, Charlie offers Katie, a busy, on-the-go dog mom, StarKist Creations pouches as an excellent solution for keeping her refuelled. The :15 spot launched in early January on national TV, digital, and paid and organic social media channels.

As the campaign continues throughout the year, additional #EverydayGoals messages in digital and TV will promote StarKist tuna, chicken and salmon pouches as convenient, versatile lean protein sources for active lifestyles that are delicious in a salad or in a wrap, paired with fruits or veggies or even straight out of the pouch.


Bill Starkey, quench executive creative director, said: “When it comes to health and lifestyle goals, people often have a hard time staying on track. We tapped into this with our #EverydayGoals campaign, celebrating the little things that all of us can do to make a big difference and how StarKist can play a key role.”

Andy Mecs, VP of marketing and innovation for StarKist, added: “StarKist products are an excellent choice to fuel healthy lifestyles and empower consumers to attain everyday goals. This powerful new campaign from quench will resonate with consumers and reinforce StarKist’s position as a market leader in healthy, on-the-go protein.”

Featured Companies: Hooligan , Sapka Communications

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Client

CLIENT: StarKist

CAMPAIGN TITLE: Everyday Goals (#EverydayGoals)

Agency

AGENCY: quench

EXECUTION TITLE: 'Stair Climbs'

EXECUTIVE CREATIVE DIRECTOR: Bill Starkey

GROUP CREATIVE DIRECTOR: John Gilbert

ART DIRECTOR(S): David Spink

COPYWRITER: John Gilbert

Production

PRODUCTION COMPANY & CITY: CPI Communications Inc., Haverford PA

DIRECTOR: Peter Siaggas

EXECUTIVE PRODUCER (PRODUCTION CO): Bill German

LINE PRODUCER: Anthony Werhun

DIRECTOR OF PHOTOGRAPHY: David Jacobsen

ANIMATION COMPANY & CITY: Calabash Animation, Chicago IL

Editorial

EDITORIAL COMPANY & CITY: Hooligan, New York NY

EDITOR: Kane Platt

Account

ACCOUNT SERVICE SUPERVISOR: Ami Lawson

AS MANAGER: Laura Curran

ASSISTANT AS MANAGER: Valerie Penaranda

AGENCY PRODUCER: Mickey Strider

SENIOR PROJECT MANAGER: Isabelle Rousseau

Music and Sound

MUSIC COMPANY & CITY: Big Science, Pittsburgh PA

EXECUTIVE INTEGRATED MUSIC PRODUCER: Jay Green

Media

MEDIA: National TV, Programmatic, Digital, Paid and Organic Social Media

Category: Food , Meat & Fish

Genre: Animation