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Creative

Child Labour is a Gif in this Powerful Campaign from BBH India

The striking campaign is for the Association of Social Beyond Boundaries

Child Labour is a Gif in this Powerful Campaign from BBH India

On the occasion of Children’s Day, Association of Social Beyond Boundaries (ASBB), an Indian Non-Profit Organisation and BBH India issued a special message. The campaign ‘Unfortunately, Child Labour is a Gif’ highlights the self-perpetuating nature of the issue and how education is key to breaking this cycle.

Association of Social Beyond Boundaries, an NGO working across child welfare and education, sanitation, environment, and animal welfare teamed up with BBH, India’s leading advertising agency to build a campaign around the plight of child labour in the country. 

The team at BBH and ASSB wanted to highlight how child labour is a systemic injustice depriving millions of children of opportunities to availing a decent future. Studies from child welfare organisations such as Unicef reinforce the importance and primacy of education in breaking the vicious cycle of oppression and poverty, that affects their future. With education, employment opportunities are broadened and income levels are increased. 

You can see the Gif below:

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Credits

Agency: BBH India

Chief Creative Officer & Managing Partner: Russell Barrett

CEO & Managing Partner: Subhash Kamath

Managing Director: Arvind Krishnan

Creative Director: Sapna Ahluwalia, Yohan Daver

Copywriter: Yohan Daver, Jugal Joseph

Art Director: Sapna Ahluwalia, Shelton D'Souza

Illustrator: Shirin Kekre, Manas Kunder

Animator: Shirin Kekre

Account management: Akshaya Gangan

Strategy Planner: Nikhil Chinnari, Pranoy Kanojia

Category: Charity , Corporate, Social and PSAs