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Cleaning Products That Stain Make No Sense in Amusing Mexican Clorox Ads

FCB Mexico delivers a comedic campaign for the company’s new anti-splash product

Cleaning Products That Stain Make No Sense in Amusing Mexican Clorox Ads

 It makes no sense when a cleaning product causes even more stains. To avoid that, The Clorox Company created Clorox anti-splash for which FCB Mexico developed a fun campaign.

'No tiene Sentido' is the name of the new campaign and it was created for the Latin American market. It’s divided into five versions and features scenarios such as a sexologist who is embarrassed to talk about sex and a therapist that makes their patients feel anxious.

The launch of the Clorox Anti-Splash campaign will address issue #1 of the category of liquid chlorine. The purpose of the campaign is to convey in a humorous way the use of things that make no sense, such as a cleaning product that splashes and stains,” said Gabriela Sánchez, associate marketing director Ayudin & Clorox Brand LATAM. 

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Brand: Clorox

Client: Elena Otero / Gabriela Sánchez / Rubén Monheit

Title: No tiene sentido


Agency: FCB México

Country: Argentina/ Perú/ Chile / Puerto Rico

Partner & CCO: Javier Campopiano

Creative Director Group: Natalia Benincasa

Creative Director Guido Donadio / Sebastián Regiani

Art Director: Guido Donadio

Copywriter: Sebastián Regiani

Accounts: Rocio Fernández / Tanya Díaz / Regina Chavez

Agency Producer: Laura Acevedo


Production Company: MYGOSH + Salado.

Director: Rafael Lopez Saubidet & Holzman.

Executive Producer: Natali Sussman.

DOP: Diego Rosenblatt

Post production

Editor: Jerónimo Perez Rioja.

Color: Pentimento Color Grading.

Music: Pickle NY.

Category: Cleaning Products , Home

Genre: Comedy , Dialogue