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Creative

Cleveland Clinic Partners with 123 Top Health Care Systems to Share Simple Message: #MaskUp

PSA created in partnership with MRM ran in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times

Cleveland Clinic Partners with 123 Top Health Care Systems to Share Simple Message: #MaskUp

123 of the nation’s top health care systems, representing thousands of hospitals in communities across the U.S., have come together with an urgent plea for all Americans – mask up, because wearing a facemask is our best chance at slowing the surging Covid-19 pandemic now.

On 19th November, a public service message, created in partnership with MRM, ran in The New York Times, USA Today, The Wall Street Journal, The Washington Post and The Los Angeles Times. Additionally, hospitals and health systems across the country will continue to unite to share these messages regionally.

“As the top nationally-ranked hospitals, we know it’s tough that we all need to do our part and keep wearing masks. But, here’s what we also know: The science has not changed. Masks slow the spread of Covid-19. So, please join us as we all embrace this simple ask: Wear. Care. Share with #MaskUp. Together, wearing is caring. And together, we are saving lives.”

In an effort to reach a broader audience, Cleveland Clinic partnered with MRM to carry the efforts to a National Audience through advertising channels: broadcast TV, radio, full-page print ads with a QR code, and a landing page destination.

The U.S. Centres for Disease Control and Prevention points to recent studies that have shown facemasks successfully limit spread of the Covid-19 virus. Wearing facemasks protect in key ways: by protecting the wearer against inhalation of harmful pathogens and particulates and by preventing exposure of those around the wearer.

In addition to masking, the CDC suggests that everyone minimise the number of non-household contacts, maintain a physical distance of at least six feet, and limit the amount of time around others, especially while indoors and in poorly ventilated areas. Click here for further information about masking guidelines – how to choose a mask and how to properly wear a mask.

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Agency

Agency: MRM

EVP, Chief Creative Officer: Jeff Cruz

Associate Creative Director: Anne Mader

Senior Copywriter: Chelsea Benninger

Account Director: Crystal Cross

Senior Account Executive: Meg McPhee

Agency Video Producer: Chris Forrest

Art Producer: Jan Bilski

Business Manager: Debra Silva

Print

Digital Content Artist: Robin Coker

Senior Print Producer: Nancy Haugh

Creative Technologist: Brad Zylman

Site

VP Director, Technology: Steven Banner

Associate Director, Technology: Steven Tauber

Senior Interactive Developer: Steve Wojcik

IT Service Manager: Jeff Hailer

Editorial

Editorial: Hudson Edit

Exec Producer: Kristin Redman

Editor: Richard Smith

Graphic Artist Animator: Chris Naglik

Audio Engineer: Spencer Hall-

Voice Over Talent: Annette Gianino

Category: Corporate, Social and PSAs , Health