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Clorox Gives You the Weaponry to Fight Back this Cold and Flu Season

FCB West’s dynamic campaign for the disinfecting wipes depicts righteous chemical warfare being waged in the home

Clorox Gives You the Weaponry to Fight Back this Cold and Flu Season

FCB and Clorox are out with their newest work for Clorox Disinfecting Wipes. Running from October to February, cold and flu season brings health and disinfectants top of mind for consumers. 
With TV, social and mobile components, the campaign spotlights real and authentic moments that consumers commonly face during the season when they – or others around them – are getting sick. Whether in the office or at home, the spot empowers you to take charge and get on with your life, because after all – who has time to be sick!
As part of the campaign, FCB and Clorox are also running geo-targeted banner ads that reach consumers in areas where cold and flu activity is spiking, getting in front of them when relief is needed most.

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Agency: FCB West

Chief Creative Officer: Karin Onsager-Birch

Executive Creative Director: Justin Moore

Creative Director: Colin Mitchell

Art Director: Sarah Ranney

Planning Director: Ryan Riley

Senior Account Planner: Ryan Hausberger

SVP, Management Director: Sue Redington

VP, Account Director: Caroline Paik

Account Supervisor: Courtney Whiting

Director of Social Media: Kathleen Bokar

Social Manager Digital Platforms: Cesar Gomez

Business Analyst: Kara Ketterhagen

Head of Production: Elizabeth Morse

Sr. Producer: Brian Stanley

Director of Business Affairs: Mary Marhula

Production Company

Production Company: Superprime

Director: Michael Lawrence

Executive Producer: Roger Zorovich, Alex Waite

Line Producer: Ian Webb

Post production / editorial: Arcade Edit

Producer: Sarah Schachte

Editor: Graham Chisholm

Assist Editor: Josh Miller


Finishing: Timber

Executive Producer: Sabrina Elizondo

Producer: Brian Keegan

Flame artist: Brian Shneider


Colour: Company 3

Colourist: Stefan Sonnenfeld


Sound Design: Drew Fischer, Squeak E. Clean

Sound Engineer: Isaac Olsen, One Union Recording Studios

Category: Cleaning Products , Home

Genre: Action , People