Comedian Guz Kahn Reimagines the Role of Santa for Virgin Media's 'Chri23rdmas'
This festive season, Virgin Media is offering its customers a line-up of must-have prizes, money-can’t-buy experiences and a series of tech giveaways in its latest customer campaign.
The campaign, titled ‘Chri23rdmas’ and devised by customer experience agency RAPP, aims to deliver the magic of Christmas day 48 hours early with a whole host of prizes available to win on 23rd December – from VIP box tickets to see Coldplay to an unforgettable trip to Richard Branson’s luxury lodge and an exclusive dining experience curated by Jimmy Garcia.
British comedian and star of ‘Man Like Mobeen’, Guz Khan, fronts the gift-giving campaign, reimagining the traditional role of Santa.
The campaign kicks off today and wraps up on 23rd December – with a two-day activation taking place on 7-8th December in Kings Cross, London. The interactive experience ‘Winner Winner Festive Spinner’, designed by creative engagement agency Audience, will treat passers-by to music from a gospel choir and orchestra, and give them a chance to win a range of prizes from Virgin Media. Prizes up for grabs, which include broadband speed boosts, Virgin Experience Day vouchers and tech goodies such a sound bar, can be won via a spin-the-wheel mechanic, with Virgin Media donating £1 for every spin to its charity partner Carers UK. In addition, Virgin Media is also giving 350 Virgin Store vouchers to unpaid careers to enjoy a film on them, with the option for customers to also gift an unpaid carer they know over the festive season.
Simon Groves, director of brand and marketing at Virgin Media O2, said: “It’s officially the season of giving and we’re getting into the spirit early by giving our customers the chance to win a huge range of prizes and once-in-a-lifetime experiences. We’re also giving the public the chance to give back to unpaid carers with our spin-the-wheel activation at Kings Cross – with prizes for everyone and a £1 donation to our friends at Carers UK for every spin.”
British comedian Guz Khan, said: “You know that warm fuzzy feeling when you open a gift on Chrimbo day? Well, I’m working with Virgin Media to deliver that feeling 48 hours early this year – because why not? And even better, the fact that we can give some good times and energies to our most valued unpaid carers makes this a very special Christmas!”
Adam Rolfe, creative director at RAPP, said: "We knew Virgin Media customers, like the rest of us, were denied a proper Christmas last year, and would be desperate to get on with the celebrations sooner rather than later. So, in true Virgin Media fashion, we broke with tradition and brought the joy (and treats!) early. And unlike your bog-standard prize draw, we thought we'd give something to everyone, something that would give them 48hr early access to things they love every week of the year."
Senior Marketing Manager: Bijal Parmar
Marketing Manager: Amanda Jones
Marketing Executive: Emma Mitchell
Strategy, data strategy, creative, design, client leadership, project management: The RAPP Family
Director of Photography: Matt Glen
Director: Marcus Liversedge
Senior Producer: Lindsey Palmer
Production Manager: Emma Woodward
Production Assistant: Phoebe Twindale
Editor and Colourist: Daryl Boyden
Animation: Lewis Kent
Animation: Mark Estell
3D model: Gabriel Johnson
Stills Photography: Keane Beamish
Designer: Craig Buxton
Designer: Gary Robinson
Set Designer: Adam Ogelsby
Studio Technician: Andy Swain
Construction: Toolshed and Scenex
Head of Brand Experience: Stephen McIntosh
Senior Producer: Scott Massey
Account Director: Leanne Wilson
Account Director: Gaby Pugh
Marketing Automation Specialist: Hope Abii
Technical Lead: Jon Gould
Lead Front End Developer: Aaron White
Front End Developer: Adam Anthony
Head of Front End Development: Joseph Waghorn
Front End Developer: Rebecca Roy
Campaign Manager: Megan Thomas
Campaign Executive: Alexandra Moldovaneau
Account Manager: Faye Newman
Project Manager: Nasrin Begum
Project Manager: Agda Menezes
Account Director: Amy Wilson
Category: Mobile Network , Utilities