Compadre Refreshes DIRECTV Logos
DIRECTV worked with creative marketing agency Compadre for its logo refresh when it became a standalone video company earlier this year.
The new logo celebrates the heritage of the DIRECTV brand as well as its commitment to providing best-in-class video experiences now and in the future. It also creates a more cohesive DIRECTV brand across all viewing platforms, including its traditional satellite TV product, the DIRECTV app, and DIRECTV STREAM, the company’s streaming service.
For those who beam it over satellite, DIRECTV service offers the most live sports in 4K HDR, including the most NBA games in 4K, and the industry’s best picture format. For those who stream it, the newly branded DIRECTV STREAM is the single brand for DIRECTV video streaming services.
“It’s an exciting time for our brand as we harmonize DIRECTV and DIRECTV STREAM,” said Mandy Martin, AVP, Brand Marketing, DIRECTV. “The talented team at Compadre clearly understood the challenge in front of them.”
Led by executive creative director Curtis Doss, Compadre built a new family of logos representing the beam it or stream it choices available to DIRECTV customers. The new logos are expressive of a brand that is primed for the market’s current demands, with a sleek, more streamlined design that builds on the brand heritage of DIRECTV.
“Brands often find themselves needing to rethink their logo and visual presentation to adapt to the challenges of the current landscape,” said Doss. “With the DIRECTV STREAM product launch, DIRECTV had an opportunity to re-establish itself. We were thrilled to jump in with them and help to develop a logo system that brought the brand into an exciting new chapter while reinforcing their promise to deliver a premium product in the most relative way to each individual user.”
Sr. Director Product Marketing: Pat White
Associate Vice President: Mandy Martin
Creative Marketing Agency: Compadre
Owner/Partner: Robert Blatchford & Chuck Carey
Executive Creative Director: Curtis Doss
Head of Production: Jessica Scharer
Director of Strategy: Mika Saulitis
Art Director: Seton Kim
Producer: Nicky Maser & Brent Lang
Production Coordinator: Stephanie Alvarez
Logo Designer: Jyoteen Majmudar, Boris Vargas, Michael Cina, Adrienne Wollman
Designer: J Collins, Felipe Picazo & Patricia Hardmier-Leeb