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Creative

Compare the Market and VCCP Sydney Reveal Comparison Machine in Latest Ad

Latest campaign highlights the fact that Compare the Market has now helped over six million Australians look for a better deal

Compare the Market and VCCP Sydney Reveal Comparison Machine in Latest Ad

Leading financial comparison platform for insurance and household bills, Compare the Market, helps an Aussie every ten seconds and its latest campaign with VCCP Sydney, highlights this fact.

In the TVC, viewers find boss meerkat Aleksandr eager to pass the business baton on to his toddler heir Oleg, with a tour of the inner workings of the company. First stop is the amazing comparison ‘Machine That Goes Bing’.


The campaign is supported by out of home, radio, online video and social media.

Says Michael Goodhew, general manager – brand, Compare the Market: “Since coming into the Australian market nearly 10 years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the business, Australians will understand we can help find the right deal for them and take control of their finances.”

Says Paul Sharp, creative director, VCCP Sydney: “When your client has impressive stats and even more impressive machinery to share it’s always fun. Throw in a cute toddler meerkat and Boom! Make that Bing!

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Agency: VCCP Sydney

Creative Director: Paul Sharp

Contributing Writers: Daniel Wood, Kat Topp

Producers: Sue Hind, Esme Fisher, Paul Friedmann

Senior Account Manager: Sannidhi Mehta, Daniel Wood

Group Account Director: Elizabeth Barnett

Managing Director: Suzie Roberts

Strategy Director: Josh Manning

Executive Planning Director: Kim Feitelberg

Production Company: Passion Pictures

Director: Dave Scanlon

Sound: SongZu

Client: Compare the Market

Brand and Campaign Coordinator: Amber Hagan

Brand and Campaign Manager: Nikolah Best, Carolina Perez Rebolledo

General Manager, Brand: Michael Goodhew

Chief Marketing Officer: Chris Catchpoole

Category: Finance , Fintech

Genre: Animation