• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Confidence Looks 'Good on You' in First-Ever Brand Campaign for Men’s Wearhouse

The new films celebrate the everyday moments in men's lives whilst encouraging them to be their best

Confidence Looks 'Good on You' in First-Ever Brand Campaign for Men’s Wearhouse

Men’s Wearhouse has launched its first culture-driven lifestyle focused brand campaign. The campaign “Good on You” is a first-ever for the retail giant as they utilise an anthem to portray their brand message and purpose - supplying men with the confidence to care.

Co-Created by Men’s Wearhouse and EP+Co, the new campaign celebrates the everyday moments in a man’s life, big and small, from activism to fatherhood, and highlights the role Men’s Wearhouse plays during each of those moments. As a brand that has always supplied men with confidence, by guiding him to look good and feel his best, they are now taking a much broader approach by encouraging men to be their best, standing up and setting a good example each and every day.

The campaign will launch with a long form film, a 30-second brand spot and various 15-second vignettes that highlight different mens’ stories, which will be shown in broadcast and via paid social content. In addition to the spots, the brand will be rolling out a series of campaign activations in the coming months, spotlighting men across America and shining a light on their story.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Category: Clothing and Fashion , Evening Wear

Genre: Fashion & Beauty , People