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Cossette Puts the 'Put In' in Poutine with McDonald's Canada

Campaign directed by Le GED traces the history of the legendary poutine in a 60-second video

Cossette Puts the 'Put In' in Poutine with McDonald's Canada

McDonald’s and Cossette go big again to promote a true Quebec icon - poutine, now available in large size in their restaurants throughout the province. 

The campaign traces the history of the legendary poutine in a 60-second video. Shot on the outskirts of Victoriaville, the video incorporates various elements that played a role in how the recipe came to be, such as the cheesemaker in Plessisville, which supplies the cheese curds for McDonald’s poutine, and Jeannine Vaudreuil, who was in Warwick in 1956 when restaurant owner Fernand Lachance allegedly combined fries and cheese curds for the very first time. 

The spot features actors and non-actors from Warwick and Drummondville, adding an extra touch of authenticity to the content and reopening the debate about the dish’s origins.

The energetic feel of the video was enhanced by the directing style of Le GED, and an original track composed by Vlooper of Alaclair Ensemble.

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Advertiser: McDonald’s Canada

Agency: Cossette

Clients: McDonald’s Canada, Melissa Hains, Suzanne Grondin, Andréanne Gilbert

Creative: Louis-Philippe Tremblay, Anne-Claude Chénier, Alexandre Gadoua, Cédric Audet, Guillaume St-Hilaire, Nicolas Doyon, Simon Provencher-Girard

Strategy: Jean-Xavier Wilhelmy

Content strategy: Sophie Giroux

Product: Vanessa Audigand, Ariane Landry, Natalie Azoulay

Production: Géraldine Beaulieu

Media agency: OMD

Media: Isabelle Baillargeon, Benjamin Ferreira, Nour Hanna

Weber: Marie-Emmanuelle Khoury, Marie-Philip Leduc

Production house: Les Enfants

Director: Le GED

Post-production: Outpost

Sound: La Majeure

Original music: Vlooper

Category: Fast food , Retail and Restaurants

Genre: Comedy