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Country Time Launches 'Littlest Bailout' Relief Fund for Kid's Lemonade Stands

It’s time to give relief to the littlest little guys with the bail out fund helping out kids who are having to close stands due to Covid-19

Country Time Launches 'Littlest Bailout' Relief Fund for Kid's Lemonade Stands

It’s summer and that means lemonade season, but this summer things are looking a bit dry. Lemonade stands across the country are closed due to social distancing guidelines, which are hindering the typical foot traffic neighbourhood stands receive. With the economic repercussions of Covid-19, the big guys are muscling the little guys out of the way and pushing for bailout funds meant for small businesses. To help the smallest of small businesses, kids’ lemonade stands, Country Time is launching the Littlest Bailout Relief Fund, a fund to send stimulus checks to kids who had to close their lemonade stands due to Covid-19. 

The Country Time Bailout Relief Fund will send stimulus checks to help kids preserve the values of lemonade stands, honest work and entrepreneurship, while putting a little juice back into the economy. For a chance to receive Country Time Bailout Relief funds, simply visit the website and apply for a bailout check. Check your email to find out if you have been randomly selected to receive a bailout, which will come in the form of a commemorative check in the mail and a prepaid gift card by email. The check can offset the loss of revenue from the lemonade stand and can be saved, or better yet, spent to help invest in the local economy.

“The small business government bailouts helped some not-so-small companies and Country Time hopes to help a real small business near and dear to us – lemonade stands,” says Andrew Deckert of Country Time, “Country Time has a history of helping lemonade stands when they are in trouble, like stepping in to pay for permit fees and fines, and this year is no different. Due to social distancing guidelines, lemonade stands aren’t what they used to be, and we want to help kids foster their entrepreneurial spirit by offering a small relief to those who can’t operate their lemonade stands this summer.”

The Littlest Bailout comes after Country Time launched Legal-Ade in 2018, which helped kids across the country pay permit fees and fines on their lemonade stands due to outdated permit laws. Legal-Ade prompted legislation in several states across the country, including Colorado and Texas, to legalise lemonade stands by excluding them from businesses that need a permit to operate. This year, Country Time will continue helping kids and their lemonade stands to ensure even the smallest of businesses can keep their entrepreneurial dreams alive.  So, when life gives you social distancing, make lemonade.

For more information about the Country Time Littlest Bailout, visit country time bailout. Join the conversation: @CountryTime on Twitter.

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Client: Kraft Heinz

Country Time Littlest Bailout
Kraft Heinz

Head of Family Beverages: Andrew Deckert

Country Time Brand Lead: Nandita Vijayaraghavan

Leo Burnett

Global Chief Creative Officer: Liz Taylor

Chief Strategy Officer: Aki Spicer

EVP Account Director: Mark Burgess

EVP, Head of Production: Mike Davidson

EVP Strategy: Kevin Lily

VP, Creative Director: Pete Lefevbre

Creative Director: Ryan Stotts

Senior Art Director: Daniel Jaramillo

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Producer: Elizabeth Ritten

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VP Director, Client Strategy & Planning: Aileen Gattuso

Associate Director, Programmatic: Mollie Raab

Associate Director, Connections: Kelsey Lawniczak

Associate Director, Partnerships: Liz Reed

Supervisor, Client Strategy & Planning: Emma Thompson

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Senior Associate, Investment: Lauren Poplawski

Associate, Investment: Anna Kawka

Associate, Programmatic: Darya Maroz

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Merkle Inc.
Alison Brod Marketing + Communications

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