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Creative

Creative Agency REBORN Helps Launch New Range of Premium Gravies Bare Bones

Creative concept 'Savour Simplicity' captures the cultural shift towards consumers desiring more simple and harmonious food options

Creative Agency REBORN Helps Launch New Range of Premium Gravies Bare Bones

Bare Bones, a new range of premium gravies and finishing sauces created from high quality yet simple ingredients that deliver a delicious product with ingredients that are easy to pronounce. The campaign is the latest work from creative agency REBORN, following their recent successes with the Plant Proteinz, Heinz Soup of the Day and Kraft Mac ‘n’ Cheese campaigns. 

The new collection of gravies, finishing sauces and jus incorporates deliciously simple ingredients such as truffle, black garlic and Australian wines to complement herbs and rich glace. Available in four flavours: Classic gravy with black garlic; Red wine jus with rosemary and thyme; Free-range chicken gravy with white wine; and Mushroom sauce with truffle, each 200g pouch is carefully curated to elevate your favorite dishes with ease.

The creative concept 'Savour Simplicity' captures the cultural shift towards consumers desiring more simple and harmonious food options and taps into the innate human desire for simplicity and balance. The campaign aims to inspire consumers to choose Bare Bones by creating a harmonious link to the brand and celebrating the moments food creates. 

Shane Kent, Chief Marketing Officer at Bare Bones says, “The Bare Bones campaign entices people to lean into simplicity and savour the pure pleasure that is created when everything falls into place in the kitchen.” 

“We understand Australian shoppers want new options and we’re excited to be able to innovate and redefine the sauces and gravy category. Our Bare Bones range represents what modern consumers want, which is to find a sense of joy in the meals they create, for themselves and for loved ones, regardless of their culinary capabilities.” 

The campaign, which was created by REBORN with media through Carat, will run during the winter period across OOH, digital and social. 

David Easton, CEO at Reborn, said: “We’re thrilled to launch Bare Bones into the Australian market. It’s a privilege to be working with a company that is continuing to innovate its role in the kitchen through products that focus on simple, premium quality ingredients to create delicious meals.”

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Client: Bare Bones ANZ

Creative Agency: REBORN Sydney

Media Agency: Carat AU / NZ

PR Agency: Dec PR

Production: Painted Black

Music: Electric Sheep

Composer: Helena Czajka

Category: Food , Sauces and Spreads