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Cummins&Partners Leads Aussie Pack at Finalist Stage of New York Festivals Advertising Awards

Cummins&Partners leads the Australian agency pack with nine finalists

Cummins&Partners Leads Aussie Pack at Finalist Stage of New York Festivals Advertising Awards

Australia has scored 64 finalists at the shortlist stage of New York Festivals Advertising Awards.

Cummins&Partners leads the Australian agency pack with nine finalists including three for MADC ‘Meet Grant’, three for The Australian Red Cross Blood Service ‘She Gives Birth, You Give Blood’ and three for Specsavers ‘The Error Ridden Ad’. BWM Dentsu Sydney has scored the second highest amount of finalists with seven for The ALS Association ‘Project Revoice’. Naked Comms has scored six finalists with five for RMIT University ‘Sans Forgetica’ and one for Gidget Foundation Australia ‘Bunny Books’.

VMLY&R Melbourne has scored five for Monash University ‘Sip Safe’, whilst Leo Burnett Melbourne has picked up five; three for SPC Ardmona ‘Goulburn Valley Food Tours’, one for Glide Fins ‘Fin For A Fin’ and one for Honda ‘The Centre of Everything’.

Two agencies and two production companies from Australia have scored four finalists apiece including Marketforce with two for Telethon Speech and Hearing ‘Designer Hearing’ and two for Mindarie Regional Council ‘Face Your Waste’; The Producers have scored three for ‘Love Shahram’ and one for ‘Love Shahram – Before Love’; DDB Sydney has scored two for Volkswagen ‘Polo Unfail’ and two for Volkswagen ‘Too Powerful for TV’ and Photoplay Films has scored finalists for Running Bare ‘Push Beyond’, Bonds ‘Queendom’ and two for Bonds ‘Gotta Be Bonds’.

Isobar has picked up three finalists for ‘Carriberrie’.

Scoring two finalists each is Leo Burnett Sydney for Samsung ‘Make My Idea’ and Samsung ‘The Night. Reimagined’; VMLY&R Sydney with two for UNICEF ‘UNICEF HopePage’, Southern Cross Austereo for ECU WAAPA ‘Copyright Infringement’ and Brisbane Waters Private Hospital ‘Doors’ and Nova Entertainment for Hutt Street Centre ‘Walk a Mile in My Boots’ and Absolutely Adult ‘XXXmas’.

Agencies and production companies with one finalist include Clemenger BBDO Sydney for Wrigley’s Extra ‘Extra Support Acts’; Alt.vfx for Asahi Super Dry ‘Enter Asahi’; The Brand Agency for Foodbank WA ‘Hungry Puffs’; OPEN Brand Consulting for Royal Australian Mint/AC/DC 45th Anniversary coin ‘Thunderstruck’ and M&C Saatchi for Baiada- Steggles/Lilydale ‘Turkey-Ugly, but good for you’.

The 2019 finalists are from entries submitted from 62 countries for the following category groups: Activation & Engagement, Audio/Radio, Artistry & Craft in Advertising, Avant-Garde/ Innovative, Branded Content/Entertainment, Creative Marketing Strategy/Effectiveness, Collaborations & Partnerships, Direct & Colleterial, Design, Digital/Mobile, Film (Cinema/Online/TV), Film Craft, Outdoor, Package & Product Design, Print, Positive World Impact, Public Relations, Social Media & Influencer, Sports and Student.

Says Susan Glass Ruse, executive director, New York Festivals Advertising Awards: “We’re thrilled with the caliber of this year’s innovative entries deserving of recognition. It’s really exciting to see our new categories providing a modern roster to honor cutting-edge work in step with global trends.”

2019’s revised and newly created categories honour breakthrough work that reflects the full spectrum of creativity and innovation in the industry today. New category groups including Positive World Impact, Artistry & Craft in Advertising, and Collaborations & Partnerships saw a robust number of entries achieve Finalist status and move on to the medal round. To view the 2019 Finalists, please visit Finalists.

The 2019 Grand Jury comprised of 400+ creative directors, executive creative directors and chief creative officers from 65 countries determined the finalists through two-rounds of online judging sessions and a live collateral judging session.

Says Heather Abrams, associate executive director, New York Festivals Advertising Awards: “NYF’s Grand Jury, recruited from top global agencies and leading boutique shops from Argentina to Vietnam, all play a pivotal role in the selection of the World’s Best Advertising. Their process results in exciting creative work moving on to the Executive Jury round.”

Finalist entries will progress to the live judging rounds with the 2019 executive jury, an elite group of global CCO’s and other top agency creatives. The executive jury will convene in New York City on Monday April 29th – May 3rd for five rounds of judging to select Third Prize, Second Prize, First Prize, Grand Award and Best of Show award-winning entries. All film craft finalists will be judged on April 30th and May 1st by the film craft executive jury, comprised of respected film industry experts dedicated to the quality and aesthetics of the film making process.

Says Ruse: “NYFA’s 2019 Executive Juries are respected globally for their award-winning creativity and leadership.

“Their expertise ensures that innovative campaigns of all types are recognised and honoured. New York Festivals Advertising award winners showcase the diversity of world-class work reflecting the evolving advertising industry.”

The New York Festival Advertising Awards 2019 competition winners will be announced the week of May 13th.

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