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Creative

CZAR Director Boris Booij Has Worlds Colliding in T-Mobile 'Unlimiteds' Spot

Boris Booij’s ambitious spot from TBWA\NEBOKO captures streaming platform protagonists watching their favourite series

CZAR Director Boris Booij Has Worlds Colliding in T-Mobile 'Unlimiteds' Spot

The campaign, created by TBWA\NEBOKO and produced by CZAR Amsterdam, fuses reality and fiction as various Netflix and Videoland (Dutch streaming platform) protagonists watch their favourite films and series.

Boris Booij, known for his strong musical editing, creates a music video-like spot in which captivating shots are backed by especially composed music. The song is based on the soundtrack of cult classic film 2001: A Space Odyssey and is sung by Dutch rapper and producer Paul Sinha.

The final shot of a floating neon treehouse (built for this shoot) filled with popcorn is completely surreal and mesmerising.  


Featured Companies: MassiveMusic Amsterdam

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Client: T-Mobile

Agency: TBWA\NEBOKO

Music: MassiveMusic

Creatives: Nevil van Outheusen & Nick van Wagenberg - Bas Engels CD

RTV Producer: Patrick Katuk

Account: Sanne Spaan

Executive Producer: Willem Bos/Karlijn Paardekooper

Producer: Wies Dammers

DOP: Tibor Dingelstad

Art director: Klaas Wijnberg

Editor: Mike Vosmaer

Grading: Laurens – Crabsalad

VFX: Woodwork

Category: Mobile Network , Utilities

Genre: People , Storytelling