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Dance Through Life with Ubisoft's Latest Just Dance Spot from BBDO Paris

Director Gary Freedman brings the beat to latest ad produced by La Pac

Dance Through Life with Ubisoft's Latest Just Dance Spot from BBDO Paris

With Just Dance’s latest spot, BBDO Paris and Ubisoft show dance in a new light. The brand reveals the true reason why we all love dancing. From the oldest to the youngest, and even those that haven’t been born yet.

Why? Because we all have a beat inside; our heartbeat. We are all driven by this rhythm, inside of us, waiting to get out.

Directed by award-winning director Gary Freedman and produced by La Pac, this film truly celebrates the innate need to dance, and is filled to the brim with the real, raw, all-consuming joy that dance brings.

Set to Britney Spears’ 'Work Work', the spot starts with couple in their 70s in a retirement home and moves back through different generations of dancers getting younger and younger, leading us to where it all starts; an unborn baby. As the beat of the music synchronises with the baby’s heartbeat, the punchline appears: 'It all starts with a beat'.

This journey is utterly convincing in its message that dancing is in our innate human nature. A message from Just Dance that will stay with us. A spot that definitely encourages us and makes us want to get up and Just Dance.

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Production Company

Director: Gary Freedman

Production Company: La Pac

Creative Agency

Creative Agency: BBDO Paris

Category: Gaming , Sports and Leisure

Genre: Choreography , Music & Sound Design , People