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Creative

Danny DeVito and Awkwafina Dive into the Wonderful World of Discord

AKQA and Discord use live-action, CGI, stop-motion, claymation and 2D animation to capture the joys of the Discord community

Danny DeVito and Awkwafina Dive into the Wonderful World of Discord

For some, Discord is just a good place to talk or study. For others, it’s a secret lair full with everyone from gamers to birdwatchers.

The platform means so much and many different things to its community of 150 million people. So how do you even begin to describe this indescribable world? To help, Discord is put in the hands of its fans, with their stories driving every creation.

Discord visitors explain the app in their own words.

Using the metaphorical device of Imagine a place________ the replies were funny, surreal, moving, emotional and nonsensical. The process opened the doors to a rich and colourful array of creative territories brought to life with compelling visuals. The unlikely duo of Awkwafina and Danny DeVito, who are helped by real-life explanations, roam the world of Discord to figure out its secrets.

The movie’s wild narrative journey is inspired by those improbable metaphors, provoking unexpected twists and turns, and sudden jumps from world to world, live-action to CGI, stop-motion, claymation to 2D animation. A world as rich and diverse as the Discord platform.

A spectacular stage for the Discord community.

Discord continues to partner with broad reaching platforms and celebrate cultural moments as a community such as June Pride month, which like Discord advocates for a more inclusive society.

The showcase film is launched with the opening of the 2021 Olympics across digital and physical formats and as the message continues to build momentum and visibility, the app is seeing significant lifts in awareness and consideration.


Featured Companies: Riff Raff Films

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Client

CLIENT: DISCORD

BRAND LEAD: Tory Grove

CREATIVE LEAD: Bem Yemesgen

COPYWRITER: Mark Donnelly

HEAD OF TALENT PARTNERSHIPS: Kenny Layton

HEAD OF MUSIC TALENT PARTNERSHIPS: Eric Barnett

SENIOR PARTNERSHIP MANAGER: Elisa Marin

Agency

AGENCY: AKQA

MANAGING PARTNER: Geoff Northcott

GLOBAL CHIEF CREATIVE OFFICER: Peter Ammentorp Lund

EXECUTIVE CREATIVE DIRECTOR: Nicolai Smith

CLIENT PARTNER: Mark Toal-Lennon

CREATIVE DIRECTOR: Alex Rose

SENIOR COPYWRITER: Noé Sato

SENIOR PRODUCER: Elise Hagedoorn

PROJECT MANAGER: Bethany Wong

SENIOR DESIGNER: Gijs van de Wal

SENIOR MOTION DESIGNERS: Lexington Baly, Thor Hedegaard, Christian Dekten

ART DIRECTORS: Shiko Murai, Hugo Barne

COPYWRITER: Arendse Rohland

EXECUTIVE STRATEGY DIRECTOR: Miriam Plon Sauer

SENIOR STRATEGIST: Hannah Portner

EXECUTIVE DIRECTOR OF PRODUCTIONS: Quentin Hugo Bernard

Production

PRODUCTION COMPANY: RIFF RAFF FILMS

DIRECTOR: Finn Keenan

PRODUCER: Matthew Clyde

EXECUTIVE PRODUCER: Natalie Arnett

DOP: Xiaolong Liu

POST-PRODUCTION: Mathematic Paris

POST EXECUTIVE PRODUCER: Hadi Dahrouge

POST PRODUCER: Alan Portillo

EDITING: Trim London

EDITOR: Thomas Grove-Carter, Vid Price

EDIT PRODUCER: Noreen Khan

EDIT ASSISTANTS: David Davis, Josh Mannox

MUSIC & SOUND DESIGN: String & Tins

SOUND & MUSIC DESIGNERS: Adam Smyth, Jim Stewart

AUDIO PRODUCER: Alina Miroshnichenko

MEXICO CITY UNIT

SERVICE COMPANY: La Casa Films

PRODUCTION DESIGNER: Luis Rojas

STYLING: Ximena Barbachano

MAKE-UP: Ivana Kiss

EXECUTIVE PRODUCERS: Axel Brinck, Polo Luisetti

LA UNIT

PRODUCTION DESIGNER: Alessandra Cadman

COSTUME DESIGNER: Jeffery Kurland

AWKWAFINA'S STYLING: Erica Cloud

PRODUCER: Jay Wintringer

PRODUCTION MANAGER: Ben Oswald

GRIMES’ STYLING: Turner

LONDON UNIT

STOP FRAME: Black Dog

STOP FRAME DIRECTOR: Chris Hopewell

STOP FRAME PRODUCER: Rosie Brind

STOP FRAME EXECUTIVE PROD: Martin Roker

SOCK PUPPETS DOP: Eoin Mcloughlin

SOCK PUPPETS PRODUCTION DESIGNER: Tim Gibson

SOCK PUPPETS PUPPET DESIGNER: Alexandra Day

Genre: Dialogue , People , Storytelling