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Hires, Wins & Business

DEFINITION 6 Welcomes Nicholas Lucin as SVP/Executive Producer

Most recently, he was director of creative operations for Nexstar Media Group

DEFINITION 6 Welcomes Nicholas Lucin as SVP/Executive Producer

Customer experience agency DEFINITION 6 (D6) has hired Nicholas Lucin as SVP/executive producer. Nicholas is an Emmy Award-winning media marketing executive with more than 15 years of experience in the broadcast industry. In this new role, he will be leading growth strategies, overseeing current client relationships, and implementing his unique approach to the creative process, drawing from his hands-on expertise in on-air design, branding, and marketing for sports, news, and entertainment.

“Nick is a seasoned leader in entertainment marketing who approaches everything he does with enthusiasm and a vast creative and operational knowledge,” says Jason Rockman, DEFINITION 6 president. “He understands the big picture of what we want to achieve at D6 as we strive to deliver creative solutions that elevate the customer journey for our clients.”

“It’s an honour to be a part of a multidisciplinary agency like D6 that combines incredible talent and expansive capabilities,” says Nicholas. “There’s a fantastic culture here driven by intense passion and camaraderie across the agency, so I’m keen on bringing my client-side broadcast, marketing, and design experience to build on what they’ve established with existing entertainment clients, while cultivating new opportunities that keep D6 on the cutting edge.”

Nicholas fulfils a key leadership role in D6’s growing entertainment group, whose clients include Paramount+, Nickelodeon, HBO Max, A&E, and CBS Sports, among others. Most recently, he was director of creative operations for Nexstar Media Group (previously Tribune Media), where he led the on-air creative operations, supported marketing, and managed the development of proprietary technologies. He was also instrumental in the integration of social media in traditional and evolving media, among other responsibilities. Prior to that, he was design director/news graphics manager at CBS, where he helped develop marketing campaigns for TV, print, and digital, and led the creative vision for program and event-specific campaigns for the LA Lakers and LA Auto Show. Nicholas started his career in motion graphics for broadcast, holding various design roles at CBS Philly and USA Network. 

“Today, there are so many opportunities for creating content, and D6 is well-positioned to bring all of that modern creative together,” concludes Nicholas. “We have the benefit of having the people and the capabilities under one roof to truly elevate and provide value across the board for our clients, whether it’s digital, creative, production or postproduction.”

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