Deliveroo Makes a Special Delivery to Animal Crossing
Physical activations a problem during lock down? No worries! The Secret Little Agency and Deliveroo took islandwide delivery to a whole new level when they made special deliveries across multiple islands in the 11 million player world of Animal Crossing: New Horizons. A few lucky players of the popular Nintendo Switch game received a special delivery from Deliveroo’s virtual riders.
Special Deliveroo uniforms were created in-game along with face masks, flags and other branded merchandise to make this special in-game moment a reality. The effort garnered three million in-game interactions in the first hour of game play alone.
Deliveroo riders hopped onto Animal Crossing: New Horizons and delivered a virtual surprise straight to players’ islands – just like in IRL! On top of delivering these virtual treats, these lucky players also received a promo code that they could activate in real life.
Category: Food , Food Delivery Services