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Creative

Dermatologist-Led Brand Differin Gets Real with the Realist Generation Ever on TikTok

Deutsch NY decided to get real with the realest generation for the latest campaign

Dermatologist-Led Brand Differin Gets Real with the Realist Generation Ever on TikTok

TikTok has put a spotlight on Millennial women’s candid humor and appreciation for realness. It’s also become a huge hub for skincare education and tips. Deutsch NY decided to get real with the realest generation and put a Differin spin on popular platform trends and tropes, creating work that felt more like native content than ads.

Highlighting the Differin Gel Defense products, the work launching this week will play on popular TikTok trends like trends including #RentFree, This or That, and Telling Off, all with a zit-twist. The snackable content takes on the protagonist, A.K.A., acne, with fresh banter and a remedy for anyone on the journey to achieving skin clarity.

To further increase cultural relevance, we worked with agency Lippe Taylor to find the perfect influencers in select pieces of content.

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Katherine Rouse: Director of Marketing, Differin OTC US

Jeffrey Daly: Senior Brand Manager

Jessica Shearer: US Director of Media

Sharona Usher: Senior Manager, Social Media and Digital Marketing

Deutsch New York

Dan Kelleher: CCO

George Decker, EVP: Executive Creative Director

Jessica Lomasson: Associate Creative Director

Allison Navon: Associate Creative Director

Alex Ebright: Art Director

Lindsay McParlane: Copywriter

Content Production

Joe Calabrese: EVP, Director of Integrated Production

Andrea Segura: Senior Producer

Armando Melendez: Associate Producer

Account Planning

Michelle Rowley: SVP, Group Planning Director

Alexis Madison: Associate Director

Caroline Jordan: Senior Strategist

Account Management

Tyler Helms: EVP, Group Account Director

Marie Komori: Account Director

Amie Sillah: Assistant Account Executive

Integrated Business Affairs

Stacy Schwartz: VP, Group Director

Sara Jurman: Associate Business Affairs Manager

Production Company: Great Machine

Michael Wolf: TikTok Creator

Jeff Morgan: VP, Executive Producer

Dana Discordia: Producer

Editorial: Great Machine

Mike Gorczyca: Assistant Editor

Zack Herpy: Senior Post Producer

Music/Licensed Music Tracks- Marmoset
Cool Kicks (Instrumental) by Jeffrey Brodsky
Expander (Instrumental) by Boyé

Music/Licensed Music Tracks: Shutterstock

“Persian Queen” by Bahati Kiro
“One Chance” by JAM Studio
Please contact Vonda LePage (Vonda.LePage@deutsch.com) to request additional information or materials from this campaign.