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Creative

DHL Has a Licence to Deliver in Epic James Bond Spot

SMUGGLER's Adam Berg directs the 180 Amsterdam campaign paying homage to the iconic James Bond franchise

DHL Has a Licence to Deliver in Epic James Bond Spot

Ahead of the launch of the new James Bond film, No Time to Die, leading logistics company DHL has launched today a new campaign with 180 Amsterdam, celebrating the longstanding partnership and showcasing the essence of excellent delivery services. At the heart of the campaign is a TV commercial that pays homage to the iconic film franchise, marking the fifth time DHL has provided the transport and logistics solutions to James Bond

To create a TV commercial that contained the same levels of intrigue and excitement as a Bond car chase, the team chosen to create, orchestrate and deliver it were essential. The commercial features the iconic Aston Martin DB5 which was driven by Bond stunt driver, Ben Collins, who worked alongside No Time To Die’s assistant stunt coordinator Pete White. Shot by award-winning director Adam Berg at Smuggler, the ad also boasts No Time To Die ‘s Linus Sandgren as Director of Photography. The creative concept was developed by DHL’s lead agency 180 Amsterdam.

With the campaign, DHL relies on storytelling which strives for a stronger emotionalisation of the brand. Set in Shanghai, the ad follows a DHL courier as he sets out to deliver a vital package to James Bond. As he arrives at the assigned location to meet Bond, the handover is interrupted, and a highspeed car chase ensues. As 007 is pursued through the streets, the courier avoids the chaos to deliver the package to an updated delivery address, safely and efficiently.

In addition to the TV spot, the campaign will be aired internationally across all digital channels, both in the form of digital banners and video as well as print ads. 

Featured Companies: SMUGGLER

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Agency: 180 Amsterdam

Director: Adam Berg at SMUGGLER

DOP: Linus Sandgren

Category: Online retailers , Retail and Restaurants

Genre: Action , People , Storytelling