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Diesel Empowers Its Followers to Start Their Own 'SIDE:BIZ'

New platform from Publicis Italy allows any Diesel follower to open their very own Diesel digital shop

Diesel Empowers Its Followers to Start Their Own 'SIDE:BIZ'

As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media followers with the benefits and rewards one might expect to be exclusive to influencers with a smart new platform called SIDE:BIZ.

SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed.

To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences.  

SIDE:BIZ will be available in Europe from February 15th, in North America from February 18th, in Japan from February 22nd, and it will be launching in China in March.

Featured Companies: Diesel

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Post Production / VFX

Post Production Company: Martin&Rainone

Production Company

Photography: Maurizio Cattelan & Pierpaolo Ferrari

Production Company: Collateral


Stylist: Marc Goehring

Creative Agency

Account Director: Filippo D’Andrea (Digital) Ilaria Castiglioni

Art Director: Cecilia Moro, Alice Teruzzi

Associate Creative Director: Vinicius Dalvi, Eddy Guimarães

CEO: Bruno Bertelli

Chief Creative Officer: Cristiana Boccassini

Client Service Director: Eleni Charakleia

Copywriter: Francesca Ferracini

Creative Agency: Publicis Italy

Creative Director: Thiago Cruz, Mihnea Gheorghiu

Creative Supervisor: Costanza Rossi

Digital Creative Director: Sandra Bold

Head of social: Marco Viganò, Stefano Perazzo, Doina Tatu, Filippo Festuccia

Junior Art Director: Alex Eftimie

Junior Copywriter: Anton Kuerschner

Senior Copywriter: James Andrews

Senior Strategist: Monica Radulescu

Category: Clothing and Fashion , Denim