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Creative

Doctor Rick Helps Homeowners Avoid the Inevitable in Amusing Insurance Ad

The spot features 'parentologist' who aims to give everyday lessons to new homeowners struggling to avoid becoming their parents

Doctor Rick Helps Homeowners Avoid the Inevitable in Amusing Insurance Ad

This new comedic campaign for Progressive was created and produced by Arnold Worldwide Boston in the months prior to the Coronavirus pandemic, promoting the insurance company by capturing the audience with humorous and relatable situations. 

The spot introduces Dr. Rick, the self-proclaimed world’s leading expert on parentology, and feature the parenta-life coach as he aims to help new homeowners everywhere to overcome Parentamorphosis - the affliction of turning into ones parents. 

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Agency and Production Company

Advertiser: Progressive Insurance

Creative Agency: Arnold Worldwide

Chief Creative Officer: Sean McBride

SVP, Group Creative Director: Gregg Nelson

VP, Creative Director: Michael Sullivan

CD, Art Director: Thomas Hair

ACD, Copywriter: Zac Milner

SVP, Executive Producer: Sean Vernaglia

Assistant Producer: Danielle Balanov

Head of Business Affairs: Danielle Ivicic

Senior Brand Strategist: Molly Chisholm

Chief Client Officer: Val Bettini

Marketing Director: Alex McSweeney

SVP, Director of Project Management: Tina Meade

Production Agency: Moxie Pictures

Editorial House: Cosmo Street

Visual Effects: Zero VFX

Post Production Agency: Soundtrack Group