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Creative

Dutch Singer-songwriter Froukje Joins Forces with Dutch Railways for Feel-good Spot

Compelling campaign from Czar Amsterdam and TBWA\NEBOKO addresses the changes in travel behaviour due to the Covid-19 pandemic

Dutch Singer-songwriter Froukje Joins Forces with Dutch Railways for Feel-good Spot

CZAR Amsterdam director Kay Lindhout creates a beautiful spot with Dutch singer-songwriter Froukje’s beautiful score for the Dutch Railways.

The spot, by Dutch creative agency TBWA\NEBOKO, aims to address a change in travel behaviour due to corona. According to the Dutch Railways, the pandemic has changed our routines and our rhythms are therefore less fixed. This new commercial shows that whatever a day throws at you, the NS app helps travellers to plan their journey quickly and easily: be that by train, bus, bicycle or car.

Kay Lindhout, best known for his lyrical manner of storytelling, creates a moving narrative which follows breakout star Froukje - who wrote the song Morgen is het Weer Vandaag (Tomorrow it will be Today Again) especially for this spot. The song is about how a day can go in all directions and Lindhout marries the shots beautifully with the score. The final shot of Froukje at a train station piano leaves us with the feeling that seamless travel allows creatives (or generally busy people) to spend their time on what gives them joy.  


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Client: NS

Agency: TBWA\NEBOKO

Account: Thomas van der Helm, Bart Ruysendaal

Creative: Erik Falke en Dennis Baars

Production Company: CZAR Amsterdam

Director: Kay Lindhout

Executive Producer: Willem Bos

Producer: Frank Coenen

Production Manager: Jordy Jousma

DOP: Martijn Melis

Art Director: Danielle Schilling

Editor: Erik Verhulst

VFX,Online: The Ambassadors

Grading: Matt Hare

Music: Froukje

Sound: The Ambassadors

Category: Public Transport , Travel

Genre: People , Storytelling