electriclimefilms and Riot Games Bring Wild Rift Gamers Together in Comical Ads
One of the most well-known video game developers, Riot Games, strikes again with three chucklesome films. Produced with electriclimefilms, the comedic commercials introduce the popular mobile version of League of Legends: Wild Rift to the MENA region.
Centred around the brand identity and strong, resolute nature of the game, the three films share the same light-hearted and comical mood with scripts conceptualised comprehensively amongst the electriclimefilms Dubai and Riot Games in-house teams.
The idea and message in each film are that gamers, regardless of their backgrounds, find Wild Rift extremely relevant in their lives and are able to play matches with anyone, anytime and anywhere.
Anas Hakim, Riot Games’ MENA creative director and content manager, elaborates: “One of the major selling points of joining an online gaming community is that you never have to play alone. You will always receive a "Yes" to your "Up for a game?" regardless of the time and place…”.
Make Your Mama Proud
Inspired by and celebrating the amazing moms everywhere, this film went live this Mother's Day, on Sunday 21st March 2021.
Stuck in an elevator, on a plane or even Stranded on a deserted island, nothing comes in the way of a true gamer and their favourite mobile game.
This piece was shot in reverse to match the chronological flow of the film.
As the assistant director for this shoot, production coordinator and creative Zina Al-Askari elaborates, “it’s a rare luxury to shoot scenes in order on any film. In this case, we had to be extra on point with our schedule to capture the transition for a sunset to night scene at the opposite time of day. With two-thirds of our shots scheduled in reverse order, we kept pace with a fast-moving sunrise to achieve this.”
A Lesson They Won't Forget
With online classes becoming a normal fixture in our everyday lives, students are looking for new ways to combat boredom. This film revolves around three students who are "too cool for school", finding creative ideas to play a Wild Rift match without being caught by their professor.
The film’s humour is encompassed by the concept of the 'tricks and tricked'. The students think they have their professor fooled, but little do they know that the professor is already a step ahead and is the determined opponent that they are losing to.
Creative Director / Content Manager
MENA: Anas Al Hakim
Head of Marketing MENA:
Brand Manager: Omar Kishk
Senior Copywriter: Zeinab Alayan
Director: Damiano Fieramosca
DOP: Jad Saabi
Executive Producer: Michael
Senior Producer: Chaza Said
Assistant Director: Zina Al-Askari
Production Manager: Nikita Jaiswal
Production Coordinator: Layal Mooti
Production Assistant: Rudina El Dokani
Production Runners: Marlonne
Mendonca, Chloe Collins-Cole
1st AC: Antoine Ibrahim
2nd AC: Eric Remo
VTO: George Issac
DIT: Karim Aziz Oghly
Key Grip: Bojan Tomic
Gaffer: Joseph Riachi
Best Boy Lighting: Saqab Rafaqat
Spark: Mustafa Elnaked
Driver: Mohammed Sajjad
Sound Recordist: Chris Clark
Art Director: Abe El Habashy
Props Master: Max Molchanov
Art Assistant: Michael Coja
Wardrobe Stylist: Cécile Crolais
Hair & MU Artist: Merve Cangokce
Editor: Mariam Gabunia
BTS / VFX: Karim Aziz Oghly
BTS Edit: Marlonne Mendonca
Location Manager: Bassel Al Zoubi
Unit Manager: Ismail Uddin
Unit Assistants: Shahzad Akhtar, Navas
Talents: Amir Zarkani, Shaimaa, Tamara, Hira, Mayar, Ahmed, Yamaan, Omar