Endeavor China Acquires Mailman Group
Endeavor China today announced the acquisition of Mailman Group, a leading digital agency for sports brands and rights holders.
The move signals the company’s continued commitment to servicing clients in China, Asia-Pacific, and beyond looking to excel in the world of sports marketing.
“Mailman and Seven League are exceptionally well-respected content engines with a proven track record building fan engagement,” said Mark Shapiro, president of Endeavor. “We share their commitment to helping the world’s best sports brands, leagues and teams build global digital media businesses, and know their expertise will be a tremendous value add for our current and future clients.”
As part of the deal, Mailman will become part of Endeavor’s full-service cultural marketing agency, 160over90, to enhance its expertise in advertising, experiential, communications and sponsorships for brand clients including AB InBev, Marriott International, HSBC, and Visa.
Seven League will integrate into IMG’s Media & Events division, enhancing its offerings across rights and distribution, sponsorship sales, client consultancy and broadcast production for federations and governing bodies.
“Our mission is to help rights holders build global digital media businesses, so joining Endeavor China is a dream next step,” said Andrew Collins, CEO of Mailman Group. “We have built a reputation of connecting fans with sports, and now that we are arms locked with 160over90 and IMG, we have an enormous platform to drive both the audiences, the brand equity and monetisation for our clients.”
Established in 1999, Mailman Group and subsidiary Seven League provide digital services for sports federations, leagues, teams and elite athletes, and now employ approximately 200 people across 50 global markets. Mailman Group services clients including NHL, FIFA, Under Armour, NBA and Chelsea FC in areas spanning digital strategy, transformation, digital marketing, social media, production, digital partnerships, PR and e-commerce.