The groundbreaking sustainability solution partnered with Johannes Leonardo to launch its new social campaign
Thanksgiving is a celebration of family, football and most of all, food. While the holidays will look differently as people prepare for both in-person and virtual feasts, the spirit remains. It’s important to remember that the holiday can also add to the estimated 1.3 billion tons of food waste globally each year. And nothing has the potential to hurt or harm sustainability and our planet like food does.
So, to make this Thursday the most sustainable Thanksgiving ever, Apeel
, the groundbreaking sustainability solution, is tapping into the food-centric moment to remind people of the impact anyone can have - from farm, to distribution, to store, to table - with the launch of a new social campaign.
As an extension of the brand’s new 'Food Gone Good
' platform, which focuses on what would happen if 'food protected food' so precious resources don’t go to waste for our planet, the brand is taking a moment to say thank you this holiday season. Channeling the parable of 'Everybody, Somebody, Anybody and Nobody', the campaign kicks off with a film to make a statement about our ability to affect change.
The message is simple: when you pick Apeel’s longer-lasting produce, anybody can make a difference for everybody. The film, set in the world of someone’s computer desktop, shows how anyone in the food chain, can help set off a positive chain reaction inside the food chain.
To take it one step further, Apeel is asking employees, partners, and consumers to share the film on their own social channels using the #FoodGoneGood hashtag and customised GIFs, inviting them to share what they are most excited about in creating a better world with less waste while spreading the mission of Apeel.
When everyone works together, we can help to create a chain reaction inside of the chain of food production to make a longer-lasting impact for our planet. These efforts are meant to inspire consumers of the brand to take credit for the change they’re helping to create, and encourage more people to join Apeel’s movement in fighting the global food waste crisis.