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Creative

Evil Monsters Are After Taco Bell's Nacho Fries in Exhilarating Mecha Anime-Inspired Trailer

Deutsch teams up with Psyop director Luca Vitale on action-packed spot debuting during the Tokyo 2021 Summer Olympics

Evil Monsters Are After Taco Bell's Nacho Fries in Exhilarating Mecha Anime-Inspired Trailer

Taco Bell’s latest spot 'Fry Force', created by production powerhouse Psyop in collaboration with advertising agency Deutsch, premiered today during the Opening Ceremonies for the 2021 Summer Olympics. In an homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell’s Nacho Fries from evil forces. Playing like a short film, director Luca Vitale worked with Psyop to design the animation project, which was completed in just nine weeks, from start to finish.

“For this specific piece, we really wanted to play to the tropes. There was the mandate to be dramatic and classic, but it’s about Nacho Fries,” said Vitale. “There is drama juxtaposed to the silliness. Getting to work with Psyop and make this creation come to life has been one of the most rewarding collaborations of my career. I’m extremely thrilled to officially join Psyop’s roster of other talented directors.”

Born and raised in Milan, Italy, Luca Vitale is currently based in Tokyo, Japan, spending time yearly in both New York and Tokyo. His knowledge and passion for Japanese culture led him to create the vision for the anime genre inspired commercial for Taco Bell. Vitale officially joins Psyop’s roster of directors and artists. He has been involved in a wide variety of projects from animated television shows to advertising for major brands and personal short films. His work has been featured in several festivals including the Ottawa Film Festival and won several accolades. His past projects include collaborations with notable brands such as Travel Oregon and Airbnb.

“I had the pleasure of working alongside Luca. He was able to bring on such talented artists. The team he assembled brought a nice level of authenticity to this project”, said Kylie Matulick, co-founder of Psyop. “We saw a golden opportunity to make a fun spot for Taco Bell. Anime is a rich world and there is so much history with a real deep connection between the genre and food. Having spent so much time in Tokyo, Luca really breeds this culture.”

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Credits

CLIENT: TACO BELL

VP, Marketing Activation: Sasha Wolfe

Director, Advertising: Ashley Prollamante

Associate Advertising Manager: Kristen Powell

Taco Bell Food Advisor: Carolyn Avelino

AGENCY: DEUTSCH

Chief Creative Officer: Karen Costello

Executive Creative Director: Bea Danger

Creative Director: Daniel Chen, Stephanie Kohnen

Associate Creative Director: Maria Snell, Christian Silva

SVP, Executive Producer: Paul Roy

Producer: Daniel Stenzel

EVP, Group Account Director: Matt Matzen

Group Account Director: Katie Klages

VP, Account Director: Kelly Childers

Account Supervisor: Natalie Brock

Account Executive: Rewdjety Redick

Assistant Account Executive: Chuckie Presto

SVP, Director Of Business: Affairs Gabriela Farias

Sr Business Affairs Manager: Kevin Nickles

Executive Broadcast Traffic Manager: Courtney Tylka

Music Director: Chip Herter

PRODUCTION COMPANY: PSYOP

Directors: Luca Vitale, Kylie Matulick

Executive Producer: Jared Yeater

Global Director of Production: Christine Schneider

Head of Production: Jamie Pastor

Senior Producer: Jennifer Adams

Bidding Producer: Morgan MacCuish

Associate Producer: Savanna Stephens

Editor: Loren Christiansen, Lance Periera

Lead Graphic Designer: Edward Tsang

Character Designer: Anna Cattish

Creature Designer: Teru Matori, Pan Matsumura

Graphic Designer: Ching Yeh, Amanda Tunnell

Lead Matte Painter: Andrew Park

Matte Painter: Nikita Kukolev, Ayan Nag

Animator: Harry Teitelman

Motion Graphic Designer: Tommy Wooh, Paul Taduro, Pete Germano

Font Designer: Cristiano Rinaldi

Lead Storyboard Artist: Paul Cohen, Christopher Parker

Storyboard Artist: Jiyeon Park, Ben Li

Treatment Writer: Kevin Oeser

Creative Director - Live Action: Kyle Cassidy

VFX Supervisor - Live Action: Brandon Sanders

On-Set VFX Supervisor: Eric Rosenfeld

Editor - Live Action: Volkert Besseling

Nuke Compositor: Lane Jolly, Chad Buehler, Dylan Brown

CG Tracking: Jonathan Iwata

Graphic Designer: Bobby Ushiro

Motion Graphic Designer: Tommy Wooh

Lead Storyboard Artist: Paul Cohen

Scheduler: Jessica Tso, Tess Harris, Tobi Omola

DMG: Alex Wysota, Cory Daniels

PRODUCTION COMPANY: YAPIKO ANIMATON

Producer: Eddie Mehong

PRODUCTION COMPANY: ECHELLE ANIMATION

Producer: Mika Suzuki

Manager/Animation/Director: Eddie Mehong

Assistant Producer: Jenny Feng

Lead Character Designer: Ghozu Haruna

BG / Mecha Concept: David Canoville

Line BG Concept art: Philippe Ogaki

Art Director: Guitty Mojabi

Assistant Animator: Oualid Moussa

Animator: Antoine Antin, Bong Nguyen, Kat Ruzics, Nicolas Jaffre, Julien Cortey, Claude Labrosse, Marylou Cannard, Theo TRAN NGOC, Marietta Ren, Jerome Perillat Colomb

3D Animator: Max Maleo

PRODUCTION COMPANY: TSUMUGI AKITA ANIME LAB

Producer: Sakurai Tsukasa

Animator/Inbetween/color: Mizobuchi Miho

Inbetween/color Higashino Tetsuo, Hiratsuka Moe, Ryoma Shigemitsu, Yamauchi Shingetsu, Tsuzuki Hideaki, Takahashi Ryougo, Shimada Ryouta,: Koenagi Ami

PRODUCTION COMPANY: SPACESHEEP

Producer: Nicolas Barbieux

Chief Compositing: Dorian Winnicki

Compositing: Hugo David, Aristide Antoine, Arnaud Ducor

Junior Compositing: Ulysse Chaudron

PRODUCTION COMPANY: FORMOSA COMMERCIALS

Executive Producer: Lauren Cascio

Machine Room Assistant: Brendan Gates

VO Record, Mixer, Sound Designer: John Bolen

Machine Room Assistant: Mike Lerma

PRODUCTION COMPANY: SIM INTERNATIONAL

Director of Operations: Alex Aslund

Recordist: Jesse Fellows

Project Coordinator: Bianca Monteiro

PRODUCTION COMPANY: MPC

Color Producer: Caitlin Forrect

Color Grade: Ricky Gausis

TALENT

Rei: Karen Fukuhara

Marco: Matthew Mercer

Val: Cristina Valenzuela

Jon: Steve Blum

AVO: Brian Cooney

Self: Gawr Gura

Original Music Composition: JDM

PRODUCTION COMPANY: STEELHEAD - LIVE ACTION

Director: Thibault Debaveye

Executive Producer: Chris Kauffman

Producer: Dan Marcus

Prod. Supervisor: Shani Bayne

Asst. Prod. Supervisor: Daniel Silva

Covid Coordinator: Taylor Gilroy

1st AD: Paul Chaput

CAMERA

DP: Tobia Sempi

1st AC: Lorenzo Porras

2nd AC: Jesse Barba

DIT: Kevin Zanit

ELECTRIC: ELECTRIC

Gaffer: John Moore

BB Electric: Rob McKay

BB Electric: Al Demayo

Electric: Steve Martinez

Electric: Joey Abbene

Electric: JP Brennan

GRIP

Key Grip: Miguel Benavides

BB Grip: Dave Cole

Grip: Ivan Garcia

Grip: Mike Johnson

ART DEPARTMENT

Producton Designer: David Hedge

Leadman: Stefan Klain

Prop Master: Jeremy Glaholt

Decorator: Justin Lieb

On Set Dresser: Drew Sandoval

Set Dresser: Rustin Howard

Hyphenate: Mike Starbird

Food Stylist: Maelle DeSchutter

Food Stylist Asst: Sam Schneider

Food Stylist Asst: Carolyn Sato

Food Stylist Asst: Jenna Rockit Brazier

Props (Packaging): Jonathan Long

VTR / SCRIPT

VTR: Dan LeCuyer

Script: Marsha Gnaizda

LOCATIONS/TRANSPORTATIONS

Site Rep-Quixote: Gale Saldana

Gang Boss: James Deegan

COVID HEALTH AND SAFETY

CCM: Ivette Anthony

CCA: Talita Fonseca

SANI Tech: Alfredo Papadakis

Medic: Lucy Reins

PRODUCTION

Craft Service: Pat Hotaling

PA - Office: Meg Risley

PA - Truck: Henry Enriquez

PA: Kenny Ojeda

PA: Conner Lovett

PA: Sarah Kulas

PA: TJ Roncal

PA: Xochitl Garcia

PA: Massiel Valenzuela

PA: Ed Deas

Category: Fast food , Retail and Restaurants

Genre: Animation