• Language
    • GERMAN
    • FRENCH

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

FAMILIA Signs Director Lu Xiao-Wei

Her short doc The Filial Daughter is a unique portrait about the women who work as professional mourners in Taiwan

FAMILIA Signs Director Lu Xiao-Wei

FAMILIA has announced that multidisciplinary talent Lu Xiao-Wei has joined its film and photography roster. The Tawianese-born, London-based Lu will be represented for both stills and moving image in the UK, US and the Netherlands.

Her award-winning films have garnered her a swathe of eclectic clients like i-D, Adidas, Nike, Audible and Dyson. Lu’s work is heavily influenced from the East Asian upbringing of her childhood and the British culture grit from her adulthood; creating a fresh, juxtaposition that is uniquely her. Her visuals are gregariously striking and poppy; in your face in the best possible way.

Choreography and movement play a huge part in Lu’s body of work; indelibly linked to her natural and emotive style.

Her short doc The Filial Daughter is a unique portrait about the women who work as professional mourners in Taiwan; and is a beautiful depiction of the the body and the mind moving in tandem.

Says Lu Xiao-Wei: “As a film director and visual artist who strives to create boundary-breaking visuals that bring marginalised narratives to the mainstream, I’m thrilled to be represented by the brilliantly innovative team at FAMILIA. Really excited to join forces with a production company that supports my vision. Together we’ll be delivering beautiful but authentic content with a youthful, bold and unapologetic tone of voice."

Head of sales, Ailie Robertson, comments: “I am absolutely thrilled to have a director like Lu join our FAMILIA roster. I love how she approaches her filmmaking; with intelligence, method and heart. I also love that no two films feel like they are coming from the same place, or the same point of view. Lu has a million stories to tell. And we could not be more excited to tell them with her.”

Click here to view her reel.

She is represented in the UK by Ailie Robertson for commercials, and Ryan Morgan and OB Management for music videos.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.