FCB México Wins BMW in Largest Pitch of the Year
The agency has come out on top in the race to win BMW Group pitch and BMW Group San Luis Potosí Plant
After an intense pitch process in which the top agencies in the Mexican advertising market participated, FCB México was chosen by BMW Group Mexico (BMW, MINI, BMW Motorrad) and BMW Group San Luis Potosí Plant to carry out the creative and digital strategy for the brand. FCB México is led by CEO Eric Descombes and CCO Ana Noriega.
“For BMW Group Mexico, creativity has been a fundamental element to achieve success, and we aim to continue positioning ourselves as the most innovative brand in the luxury segment of the automotive industry,” said Hernando Carvajal, marketing director of the BMW brand for BMW Group Latin America. "For this reason, we have chosen FCB Mexico as our creative agency and we are sure that with their knowledge and vision, they will serve as one of the engines that helps us stay on the right path, strengthening the group’s presence in the marketplace.”
Eric commented, “It is a great honour that BMW Group Mexico and BMW Group San Luis Potosí Plant have chosen us as their agency. We are incredibly excited and honoured to be part of the group. FCB is undoubtedly one of the most creative agencies globally and maintains a high value proposition, offering a portfolio of tools that integrate innovation, strategy, data science, CRM, social media and highly engaged digital content, among other services.”
“I want to thank the entire team at BMW Group Mexico and BMW Group San Luis Potosí Plant for selecting us as their strategic communication partner", Ana added. "I also want to congratulate the entire FCB team involved, as we set a very ambitious goal for the first meeting, where we demonstrated that we know what it takes from a marketing standpoint for a company to excel. Our vision is focused on improving the customer journey with the brand, using data to drive decisions and ensuring they optimise their journey at each point of contact. We are sure that together we will develop ideas and campaigns that will help strengthen and move the brand forward.”