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Awards and Events

FCB Nearly Doubles Grand Prix Wins at Cannes Lions 2020/2021

FCB Inferno’s 'Raising Profiles', AREA 23's 'Sick Beats' and FCB/SIX's Publicly Traded awarded on day four of Cannes

FCB Nearly Doubles Grand Prix Wins at Cannes Lions 2020/2021

Having won three Grands Prix earlier in the week at the Cannes Lions International Festival of Creativity, today FCB adds two more! FCB Inferno’s “Raising Profiles,” on behalf of The Big Issue & LinkedIn, took home the Grand Prix in Creative eCommerce – Market Disruption, while AREA 23, an FCB Health Network company’s “SICK BEATS,” on behalf of Woojer, took home the Grand Prix in Radio & Audio – Healthcare. Today’s medals bring FCB to a total of 75 Lions, a historic moment for the network. The wins to date include five Grands Prix, 15 Gold, 25 Silver and 30 Bronze.

FCB Inferno’s “Raising Profiles,” on behalf of The Big Issue & LinkedIn, continues its momentous run at Cannes. In addition to its Grand Prix medal today, the campaign also won Gold in Creative eCommerce – Social Commerce. To date, the campaign has received six Lions, consisting of one Grand Prix, two Gold, two Silver and one Bronze.

“SICK BEATS” by AREA 23, an FCB Health Network company, has amassed a total of 11 Lions to date, including two coveted Grand Prix wins. SICK BEATS, the world’s first music-powered airway clearance vest for people with cystic fibrosis, is a revolutionary vest that uses the clinically proven modality of soundwave therapy to merge the music kids love with the daily treatment they need. This game-changing technology is positively impacting therapy for children living with cystic fibrosis.

FCB/SIX’s “Publicly Traded,” on behalf of LifeStyles Healthcare, took home its second Lion of the Festival – Bronze in the category of Mobile – Brand-led Mobile Websites. The campaign found new ways of establishing 1:1 relationships with LifeStyles’ consumers, creating a value exchange that built brand loyalty and kept consumers engaged. The campaign featured a stock market-inspired, e-commerce platform that turned short-term condom buyers into long-term investors, incentivizing young Australians to invest in safer sex.

Cannes Lions – Brand Experience & Activation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO

BOARDS OF CHANGE

CITY OF CHICAGO

Brand Experience & Activation – Corporate Purpose & Social Responsibility

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Brand Experience & Activation – Healthcare

Silver Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Brand Experience & Activation – Live Brand Experience or Activation

Bronze Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Brand Experience & Activation – Tech-led Brand Experience

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Brand Experience & Activation – Social Behaviour

Bronze Lion

FCB CANADA

PROJECT UNDERSTOOD

GOOGLE AI AND CANADIAN DOWN SYNDROME SOCIETY

Brand Experience & Activation – Corporate Purpose & Social Responsibility

Bronze Lion

FCB INTERFACE

THE PUNISHING SIGNAL

MUMBAI POLICE

Brand Experience & Activation – Not-for profit/Charity/ Government

Bronze Lion

FCB NEW YORK

MICHELOB ULTRA COURTSIDE

AB INBEV

Brand Experience & Activation – Digital Installations

 

Cannes Lions – Creative Business Transformation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Business Transformation – Brand Purpose & Impact

Silver Lion

FCB CHICAGO/FCB NEW YORK

CONTRACT FOR CHANGE

AB INBEV

Creative Business Transformation – Venture Models & Corporate Innovation

 

Cannes Lions – Creative eCommerce Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Market Disruption

Gold Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Social Commerce

Bronze Lion

FCB INFERNO

RAISING PROFILES

THE BIG ISSUE & LINKEDIN

Creative eCommerce – Not-for-profit/Charity/ Government

 

Cannes Lions – Creative Effectiveness Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Gold Lion

FCB NEW YORK

THE WHOPPER DETOUR (2021)

BURGER KING

Creative Effectiveness – Acquisition

Bronze Lion

FCB NEW YORK

THE WHOPPER DETOUR (2021)

BURGER KING

Creative Effectiveness – Retail

 

Cannes Lions – Innovation Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Innovation – Early Stage Technology

 

Cannes Lions – Mobile Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Mobile – Connected Devices/Wearables

Bronze Lion

FCB/SIX

PUBLICLY TRADED

LIFESTYLES HEALTHCARE

Mobile – Brand-led Mobile Websites

 

 

Cannes Lions – Radio & Audio Lions

Award

Office

Campaign Title

Client/Brand

Category/Media

Grand Prix

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Healthcare

Gold Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Use of Audio Technology

Silver Lion

AREA 23, AN FCB HEALTH NETWORK COMPANY

SICK BEATS

WOOJER

Radio & Audio – Use of Music

Silver Lion

FCB CHICAGO

BEDTIME STORIES

WALMART

Radio & Audio – Corporate Purpose & Social Responsibility


Featured Companies: FCB Inferno

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