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Creative

FedEx and Content Partner Trade School Launch YouTube Series for SMBs

'Respect the Hustle' shares stories of small business owners who represent the spirit of FedEx

FedEx and Content Partner Trade School Launch YouTube Series for SMBs

FedEx is upping its video content game with the launch of its new SMB video content series on YouTube which shares the stories of small business owners who represent the same innovative spirit of FedEx. 

The work is produced by emerging content shop Trade School, based in Atlanta. Trade School actually pitched and won the business virtually as part of a competitive review during the pandemic. They’ve yet to meet in person and this marks their first work together. 

The first episode features Charleston Shoe Company, a female-founded hand-sewn footwear company. The latest is Sapna Foods, a leading importer, exporter and distributor of specialty food ingredients.

Additional episodes will honour a small business that embodies a different attribute of the hustle—whether it’s an innovative product or a passion project that became a powerhouse—the goal is to tell their stories loud and proud while showing how FedEx fuels their business with flexible and innovative solutions.

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Genre: Dialogue , People