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Creative

Female Care Brand Intima Commits to the Fight Against Endometriosis

BETC campaign supports women in every aspect of intimate life and illustrates the bumpy path women face whilst living with the condition

Female Care Brand Intima Commits to the Fight Against Endometriosis

The new campaign by Intima (Reckitt), maker of feminine hygiene products, highlights the brand's commitment in its fight against endometriosis and its involvement with the newly-launched Endometriosis Research Foundation created by charity Endomind.

According to recent studies, one in ten women suffers from endometriosis, a condition that causes women severe pain and can lead to infertility. Furthermore, symptoms of endometriosis are not well known and many affected women go undiagnosed through most of their lives, thus suffering alone in silence with the condition. And to this day, there is no known cure for endometriosis.

That's the reason why Intima (Reckitt), helped by its ad agency BETC, is committed to supporting women in every aspect of their intimate lives. Intima is partnering with Endomind and their Endometriosis Research Foundation with the dual goal of increasing the research around the condition to diagnose the condition early within affected women, and ultimately finding a cure to help women around the world live pain-free.

The campaign illustrates the path that women go through with the condition, the psychological and physical pain, and includes the moral and collective support that the brand is offering.

"Fighting together for each one".


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Client

Advertiser: Reckitt

Brand

Brand: Intima

Brand Managers: Russell Taylor, Fulvia Baratelli, Benjamin Caspari, Laurine Lemoine, Lauren Freshwater

Agency

Ad Agency: BETC

Agency Managers: Dominique Verot, Delphine Lebleme, Lucie Munsch, Leslie Adam, Chloe Fleureau, Marlene Cortin, Mathilde Huet

Executive Creative Director: Alasdhair Macgregor

Creative Director: Marie Baillot

Art Director: Laura Tarlton

Copywriter: Jean-Christophe Lesne

Traffic Manager: Marie-Caroline Pupin

TV Producer: Tanguy Dairaine, Felix Vroegop

Production

Production Company: The Gang

Sound Company: Interference

Director: Manes Duerr

Category: Beauty & Health , Sanitary protection

Genre: People , Storytelling