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Creative

Food Delivery Platform Seamless Is 'Always Ready' with Hyper-Local OOH Campaign

dentsu Media’s OOH team worked with 72andSunny on ads which are updated in real-time using data triggers

Food Delivery Platform Seamless Is 'Always Ready' with Hyper-Local OOH Campaign

With the rise in popularity of take-out and delivery over the past year, Seamless has developed a unique, relevant campaign that reaches NYC consumers at every point of their daily journey.

Collaborating with dentsu Media’s OOH team and creative agency 72andSunny, Seamless is leveraging the flexibility of 'Always Ready' OOH to deliver relevant, hyper-local ads, which are updated in real-time using data triggers. As in yes, that bus stop ad is different then the one you saw yesterday.

By optimising the Liveposter platform, Seamless utilised dynamic digital OOH in an efficient and scalable manner. Delivering specifically tailored messages to Liveboards, Urban Panels, Link NYC screens, and digital transit shelters across Manhattan, Brooklyn, and Queens. These triggers reflect a deep understanding of the consumer’s journey and include like: time of day and weather.

With 'Always Ready' OOH, Seamless leverages its latest 1st party data on the most popular dishes in NYC in a unique new way. They leveraged data points such as the fact that: a bacon, egg and cheese sandwich for breakfast, is 350% more popular in Manhattan, and beef pho is 430% more popular in Brooklyn.

The OOH campaign is currently running now through the end of the year. 




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Category: Food delivery platform , Retail and Restaurants