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Creative

For Stella Artois, Being Present Is the Best Present This Holiday

Director Raquel Marvez uses remote filming to unite a family unable to cross borders to gather this holiday season

For Stella Artois, Being Present Is the Best Present This Holiday

The best present is being present - no matter what that looks like this year.

Directing remotely from Spain, Raquel Marvez (along with PSN partners in America) has bridged the distance to what matters in a touching holiday ad for Stella Artois. 

To help bring one separated family together this holiday season, PSN Partners in New York and Mexico City worked with Stella Artois, plus Chefs Edgar Nunez in Mexico City and Nick Liberato in New York City to make one family's holiday the best possible.

You can check out the feel-good festive spot below:

The film was shot on-location in New York during Covid-19 - and a blizzard - with strict testing protocols in place.  Produced together with PSN Mexico, the film was shot on an Arri Alexa and directed remotely from Spain.


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Client

Client: Stella Artois

Campaign: A Christmas Miracle

Production

Director: Raquel Marvez

DoP: Adam McDaid

Market: Worldwide

Production Service

NY: Fixer (PSN USA East West)

Mexico DF: Home (PSN Mexico)

Service Producer: NY

Mexico DF: Ari Garza

Production Supervisor NY: Jenny Cadenillas

Location: New York, NY, and Mexico DF

Category: Alcoholic Beverages , Beers