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Fountain Sauce Entices Aussies With Latest ‘Pour Traits’ Campaign

Campaign rekindles the passion that Australians have felt for Fountain

Fountain Sauce Entices Aussies With Latest ‘Pour Traits’ Campaign

The Fountain Sauce brand is back in the news for all the right reasons with the launch of its new ‘Pour Traits’ campaign via Cummins&Partners with images by prominent Melbourne photographer Jay Hynes.

The campaign rekindles the passion that Australians have felt for this popular, locally-made brand since it was first introduced in 1906. Kraft Heinz CMO, Shalabh Atray, said the campaign captures how Australians have found delicious ways to express themselves through Fountain.

The campaign, with the theme Fountain Flavours Your Life, features everyday Australians and their favourite Fountain Sauce. Six of the 18 sauces that make up the Fountain Sauce range have been chosen as heroes for the campaign; tomato, soy, BBQ, thick mint, hot chilli and sweet chilli.

Says Atray: “Many busy people are looking for easy ways to enhance the flavour of meals with cooking and pouring sauces. The Fountain Sauce range typifies the changing nature of the Australian community and the increased demand for a wide selection of flavours.”

Atray adds: “The campaign captures that variety and reminds Australians that Fountain offers a range of sauces that have kept pace with the changing demographics of the country and embraced new cuisines while retaining old favourites.”

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Production Company

Colourist: Jon Holmes

Director: Jay Hynes

DOP: Jay Hynes

Editor: Jon Holmes

Producer: Fi Herman

Production Company: Mr Smith Projects

Sound: Bang Bang Studios

Sound Engineer: Tristan Dewey

Creative Agency

Art Director: Jenny Tang

Chief Creative Officer: Sean Cummins

Creative Agency: Cummins&Partners

Group Account Directors: Danielle Etzin

Producers: Karley Cameron and Stevie Tortosa

Category: Food , Sauces and Spreads

Genre: People , Storytelling