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Creative

France's Ministry of Solidarity and Health Keeps Vaccines Rolling with Third Phase Campaign

The film from MullenLowe France encourages young people to get vaccinated against Covid-19 so life can begin again

France's Ministry of Solidarity and Health Keeps Vaccines Rolling with Third Phase Campaign

The Ministry of Solidarity and Health has launched the third phase of their vaccination campaign, encouraging young people to get vaccinated against Covid-19 as the vaccine becomes available to everyone in France. The spot, by MullenLowe France, makes the direct connection between vaccinating as many people as possible, as quickly as possible, and the return to the life we all expect.

With theatres opening, amphitheatres coming alive, restaurants back in business, funfairs glittering, and the Stade de France lighting up, France is slowly seeing the return of so many pleasures that have disappeared, but are once again open to all. The campaign declares: “WITH EACH VACCINATION, LIFE BEGINS AGAIN. ALL VACCINATED, ALL PROTECTED”. 

President of MullenLowe France, Philippe Adenot, and MullenLowe France co-creative directors, Antoine Colin and Jordan Lemarchand comment: “In order to regain our freedom, and so everyone can enjoy the summer, we must all be vaccinated. We’re delighted to have worked with the Ministry of Solidarity and Health on this campaign to send this positive message to the people of France as we  share in the joy that the world is opening back up.” 


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Agency: MullenLowe France

Title of the campaign: The Trigger

Agency Managers: Philippe Adenot & Charlie Bouchet

Creative Directors: Antoine Colin & Jordan Lemarchand

Copywriters: Antoine Colin & Olivier Desmettre

Art Director: Jordan Lemarchand

Producer: Christophe Demeure

Director: Coralie Fargeat

Production Compagny: Room Service

Director of Production: Alban Nelva Pasqual

Director of Photography: Sylvain Rodriguez

Post Production: Real Master

Sound Production: Circonflex

Music: Freedom - Pharell Williams

Category: Corporate, Social and PSAs , Health

Genre: People