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Creative

France.TV Honours the Land of the Rising Sun for Tokyo 2020 Olympic Games Ident

MullenLowe France partners with illustrator Stéphane Levallois to tell the story of a sumo wrestler roaming the Japanese countryside

France.TV Honours the Land of the Rising Sun for Tokyo 2020 Olympic Games Ident

To celebrate the 2020 Summer Olympics in Japan, France.TV and their agency, MullenLowe France, have launched an animated film to pay tribute to the country of the rising sun. 

MullenLowe France partnered with illustrator Stéphane Levallois, who was inspired by the masters of Japanese art, notably Hokusai, and his famous 'Wave'. The film shows a sumo wrestler roaming the Japanese countryside, using nature and the surrounding dreamlike landscapes to represent some of the disciplines contested at the Summer Olympics, including surfing, skateboarding, athletics and basketball, which the character tries throughout the spot. To finish, he is seen standing in the middle of a stadium after training, ready for the big competition. 

“Japan is ready for the Olympic Games. France TV is too!”

The Summer Olympic Games will be held from July 23rd to August 8th, 2021 in Tokyo. The campaign will be available on all channels and media France.TV from April 14th, 2021.


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Agency: MullenLowe France

Brand: France.TV

Title of the campaign: Taiko Tokyo

Campaign dates: 14 April 2021

Agency managers: Philippe Adenot, Charlie Bouchet

Creative Directors: Antoine Colin, Jordan Lemarchand

Copywriter: Antoine colin, Philippe Lopez, Olivier Desmettre

Art Director: Jordan Lemarchand, Philippe Lopez

Image: Mikros

Illustrator: Stéphane Levallois

Artistic advisor: Shaun Severi

Production company: Room Service

Producer: Hugues Allart

Director: Geoffrey Barbet

Music: Chez Jean

Composers: Jean Dindinaud, Olivier Le Solliec