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Creative

French Football Club Creates Simple Hack for Vaccination QR Codes

BETC Paris' custom mobile phone background includes vaccination QR code to help fans enter stadiums faster on match days

French Football Club Creates Simple Hack for Vaccination QR Codes

Since this summer, it is mandatory in France to show one's vaccination status before entering locations that gather more than 50 people.

Months later, this rule is still in place and is a particular pain point in football stadiums where supporters risk missing kickoff because of delayed entries caused by fans trying to locate their QR code on their phone.

That's why Red Star is introducing Pass-Passe to ease entry into the Bauer stadium and let supporters of the club show their allegiance to their favourite club.

The Pass-Passe is a simple and clever solution to reduce waiting time. It includes the QR code of the health pass directly inside one of three phone wallpapers inspired by the club's imagery: the red star, the design of the stadium, or the famous Z building that has a direct view onto the pitch.

Fans of Red Star FC will be able to show their pass with no delay at the stadium entrance, but also in restaurants, bars, movie theaters and all other places that ask for it.

A tutorial on the club Instagram account details the steps needed to add the custom wallpaper.

French ad agency BETC is behind the concept of the operation and the wallpapers.

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CREDITS

Operation: Red Star Pass-Passe

Brand: Red Star Football Club

Brand: Managers

Ad Agency: BETC

Agency Managers: Mathieu Laugier, Adrien Bletton

Chief Creative Officer: Remi Babinet

Executive Creative Director: Jerome Galinha

Creative Director: Margot Helfter

Copywriter: Charles Barraud

Art Director: Aurore Michelin

Assistant Art Director: Cassandre Siebert

Category: Sports and Leisure , Sports clubs