French Home Improvement Brand Brings Love and Magic to Home Renovation
At a time when people are staying at home, feeling good in our house has become very important. French home improvement brand, Leroy Merlin, along with its ad agency BETC, is back on TV screens to assist people in their home renovation projects. With a new film, the brand illustrates with poetry, magic and raw emotions how our home decoration can change the whole aspect of our lives. Because, after all, taking care of your home is taking care of yourself.
Throughout the film 'There's Still Love Somewhere', we discover a couple whose relationship has strained just as much as their house.
Their relationship will rekindle, just as their house, during a magical evening spent transforming their interior. They will give new life to their relationship as well as their house.
The campaign will start airing on TV and digital on June 21st.
Advertiser: Leroy Merlin
Brand Managers: Claire Courtois, Maite Boussemart, Valerie Cavrois
Ad Agencies: BETC x BETC Fullsix
Agency Managers: Jean-Patrick Splitz, Mathieu Roux, Coline Leroy, Florence Gury
Executive Creative Director: Olivier Apers
Creative Director: Margot Helfter
Art Director: Romain Ducos
Copywriter: Chrystel Jung
Creative Producer: Morgane Bohn
Music Supervisor: Christophe Caurret
Strategic Planning: Guillaume Martin
Traffic Manager: Celine Laporte
Production Company: BIG
Producer: Raphael Carassic
Sound Company: GUM
Media Agency: Havas Media
Media Plan: TV
1st Air Date: June 21st 2021
Category: DIY , Home