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Creative

French Home Improvement Brand Brings Love and Magic to Home Renovation

BETC Paris shows 'There's Still Love Somewhere' in story-driven spot directed by BIG's Réalité

French Home Improvement Brand Brings Love and Magic to Home Renovation

At a time when people are staying at home, feeling good in our house has become very important. French home improvement brand, Leroy Merlin, along with its ad agency BETC, is back on TV screens to assist people in their home renovation projects. With a new film, the brand illustrates with poetry, magic and raw emotions how our home decoration can change the whole aspect of our lives. Because, after all, taking care of your home is taking care of yourself.

Throughout the film 'There's Still Love Somewhere', we discover a couple whose relationship has strained just as much as their house.

Their relationship will rekindle, just as their house, during a magical evening spent transforming their interior. They will give new life to their relationship as well as their house.

The campaign will start airing on TV and digital on June 21st.

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CREDITS

Advertiser: Leroy Merlin

Brand Managers: Claire Courtois, Maite Boussemart, Valerie Cavrois

Ad Agencies: BETC x BETC Fullsix

Agency Managers: Jean-Patrick Splitz, Mathieu Roux, Coline Leroy, Florence Gury

Executive Creative Director: Olivier Apers

Creative Director: Margot Helfter

Art Director: Romain Ducos

Copywriter: Chrystel Jung

Creative Producer: Morgane Bohn

Music Supervisor: Christophe Caurret

Strategic Planning: Guillaume Martin

Traffic Manager: Celine Laporte

Production Company: BIG

Producer: Raphael Carassic

Sound Company: GUM

Directors: Réalité

Media Agency: Havas Media

Media Plan: TV

1st Air Date: June 21st 2021

Category: DIY , Home

Genre: Storytelling