• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

French Ministry of Health Tells the Struggles of Anxiety Caused By Covid-19

Birth director Vincent Rodella’s moving En Parler, c’est déjà se soigner film for French Ministry of Health covid campaign tackles mental health crisis 

French Ministry of Health Tells the Struggles of Anxiety Caused By Covid-19

Speaking to a friend or a health professional is a positive first step towards relieving the mental challenges caused by Covid-19. This is the key message in En Parler, c’est déjà se soigner (Talking Makes It Better) a new campaign for Santé Publique France (SPF), the French Ministry of Health, directed by Vincent Rodella for Babel advertising agency. 

The film shows four scenes of daily life through the eyes of four ordinary individuals struggling to cope with the everyday: an elderly couple having a meal, a medical school student, a man who can’t sleep and a woman returning from grocery shopping. Their symptoms mimic the known physical characteristics of the virus, namely loss of appetite, lagging energy, sleep issues and panic attacks. The difference here being that their symptoms are caused by anxiety and depression rather than the actual virus.

A recent study by SPF (Coviprev, March 2021) has revealed that in the past year, there has been a deterioration in French mental health: 31% of people have experienced anxiety or depression compared with 23% last September. 

En Parler, c’est déjà se soigner treats the subject with appropriate empathy and sensitivity, without being mawkish or melodramatic. “It was important the film touched as many people as possible,” Rodella explains. “I owe it to those suffering from anxiety and depression to be as truthful as possible, to convince them that it’s OK to talk about how they feel.”

To feel better, the advice is to talk to someone: speaking to close family and friends or to a health professional is an important step to feeling better before the issues worsen and become difficult to treat. The free French public health service telephone and website - le numéro vert 0 800 130 000 and psych.org - are also offered in the film.

Rodella even composed the achingly simple soundtrack himself, a sprinkling of notes played on a ukulele. “It was important to surprise by avoiding predictable orchestrations. Instead the music enhances the visual mood and brings a light melancholy,” he says. 

The poignant message is clear: you don’t have to have Covid to feel unwell.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production

PRODUCTION: Birth

Director and Music: Vincent Rodella

Executive Producer: Tristan Beraud

CEO: Hugo Legrand Nathan

Cinematographer: Julien Meurice

Line Producer: Jordan Santoul

Wardrobe & Stylists: Anne-Laure Nicolas

Production Design: Nina et Clara Labbe

1st Assistant Director: Emmanuel Olivier

Agency

AGENCY: Babel

Creative Director Jean-Laurent Py
Copywriter Alain Picard
Art Director Nicolas Harlamoff
Assistant rt director Marie Guebey

Agency Producer: Jeanne Halfon

Account Director: François Maizières

Account Manager: Nicolas Brunero

Client

CLIENT: Santé publique France – SPF

Claudine Tanguy, Sandrine Randriamampianina, Fanny Gras et Colombine Nuquet
POST-PRODUCTION

Color Grading: Sebastien Mingam

Post Producer: Morgan Mirza

sound production Octopus Productions

Category: Awareness , Corporate, Social and PSAs

Genre: People