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Creative

Friends Play a Never-Ending Game of 'Best Of...' in Action-Packed PlayStation Plus Spot

The Mob's Paul WS Anderson directs epic spot for adam&eveDDB

Friends Play a Never-Ending Game of 'Best Of...' in Action-Packed PlayStation Plus Spot

In adam&eveDDB's advertising spot for PlayStation Plus, Sony brings to life the endless challenges you experience when playing online with friends.  

The spot was directed by The Mob's Paul W. S. Anderson, who recently directed the feature movie based on the popular video game Monster Hunter. 

We follow two friends as they battle each other through a multitude of gaming worlds, each trying to beat the other and neither wanting the fun to end they play an ever increasing game of ‘Best of…’.

We open on one of our hero characters in a futuristic battlefield, she is blasted with a laser gun by her friend and we think she has been taken down but suddenly sits bolt upright and says to her friend : “Best of 3?” 

Next we see our characters  playing football, one scores a winning goal and admitting defeat  her friend says :“Best of 5?” 

Next in a battle destroyed warehouse we see the two friends in a standoff. As one  fires the other says “Best of 9?”

Now in a jungle one of our friends  notices a laser target directly on her, she is done for – “Best of 11?”

In a western setting we see a grenade at the foot of one of our friend. We cut to a wide of an epic cliff landscape where thousands of arrows are raining from above towards one of our heroes “Best of 25”

Now we see a monster crashing through a forest, one of our heroes flying through the air trying to attack the monster while shouting “just give up” as a fireball erupts. Narrowly escaping the fire, the other friend shouts “Never!”

Finally we see both friends, one steps on a landmine, we think it is all over as the other is about to shoot, but then she also steps on a landmine. They both look at each other and laugh and say “Best of!”

Featured Companies: The Mob

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Credits

Client: Sony Interactive Entertainment

Brand: PlayStation

Project/Campaign name: PlayStation Plus - Best of

First Air Date: 11 May 2021

Senior Vice President, Global Marketing: Eric Lempel

Vice President, Global Marketing: Mary Yee

Senior Director, Global Store & Services Marketing: Gareth Barker

Senior Brand Manager, Global Store & Services Marketing: Zoe Zawada

Group Manager, Global Store & Services Marketing: Adriana Fernandez-Lara

Agency

Agency: adam&eveDDB

Joint Chief Executive Officer: Mat Goff

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Creative/s: Simon Pearse & Emmanuel St M Leux

Chief Production Officer: Anthony Falco

Agency producer/s: Sasha Mantel

Agency Assistant Producer: Clio McLeary

Project Director: Sam McGeorge

Planner/s: David Mortimer

Managing Partner: Sarah Coleman

Business Director/s: Matthew Harris/Pip Shepherd

Account Director/s: Mitch Lovich

Account Manager/s: Madeleine Burrell

Account Executive/s: Jemima St Aubyn

Business Affairs: Aleyna Le Fevre, Dolores King, Klaudia Jozwicka

Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Senior Content Creative: Matthew Osborne

Digital Display Lead: Marceline Le Gaufey

Assistant Integrated Producer: Richard Bailey, Omee Ali

Digital Resource Manager: Jamie Demetriadi

Interactive Creative: Hash Milhan

Digital Design Director/s: Sam Butler, Mauricio Brandt

Legal: Trine Odin, Candice Macleod, Freya Vale, Annika Patel, Tom Campbell

Cain&Abel

Producer/s: Laura Frischke, Nicola Shanks, Rachel Lodge

Editor/s: Joe Andrews, David Smith

King Henry

Partner: Ian King

Head of Design: Paul Knowles

Lead Designer: Paul Knowles

Designers: Scott Silvey, Dave Robinson, Nadine Fer

Artworker: Sam Stabler

Retoucher/s: Charlie Townsend, Jon Webb

Studio Manager: Rob Wallis / Dave Callow / Dan Sandalls

Gutenberg Global

Global Business Director: Sybille Chrissoveloni

Account Director: Nicoletta Corradi

Account Manager/s: Dominique Berti, Maria Mandalenaki, Annie McMillan

Operations Manager: Jon Philips

Managing Producer: Ludovica Melica

Producer/s: Charlotte O’Reilly, Eleonora Busia

Managing Editor: Nuno Costa

Editor/s: Jason Fox, Can Yagan, Yasmine Lahouag

QC: Gemma Hughes, Stuart Moore, Chloe Maudsley

Joint Head of Integrated Production: Cave Ellson

Digital Display Lead: Marceline Le Gaufey

Digital Producers: Richard Bailey, Jamie Demetriadi, Gidon Cohen, Omee Ali

Creative Technology Director: Hash Milhan

Digital Design Directors: Sam Butler, Mauricio Brandt

Digital Designer: Anna Barros

Artworker: Rhys Martin

Technical Lead: Ben Aldrich

Full Stack Developer: Jack Christian

Junior Full Stack Developer: Michael Fresson

Lead QA Manager: Mark Sadler

Translations

Head of Language: Sarah Mrowicki

Language Account Manager/s: Veronica Viudas Garcia, Maria Dilena, Beatrice Carlini

Media

Media agency: MediaCom

Production

Production company: The Mob

Director: Paul WS Anderson

Producer: John Brocklehurst

Service Production Company: AFS Productions

AFS Executive Producer: Brin Kushner & Dale Kushner

AFS Producer: Gail Warner

AFS Art Director: Mike Berg

Director of Photography: Vern Nobles Jnr

Editing Company: Bledit

Editor: Bledar Bujupi

The Mill

Post Production: The Mill

Post Producer: Gemma Humphries

VFX Supervisors: Alan Williamson, Zoe Cosh, Fergal Hendrick

2D Artist: Sole Martin, Dan Adams, Giacomo Verri

3D Artist: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams, Luke Dadley, Joshua Curtis, Vaclav Cizkovsky

Colourist: James Bamford

VFX PA: Gaby Goncalves

VFX Shoot Supervisors: Alan Williamson, Jim Radford

3D Artist: Tony Atherton, Giacomo Cavilleti, Evelina Dalin, Bethan Williams , Luke Dadley , Joshua Curtis, Vaclav Cizkovsky, Fabrice Fiteni , Sendil Kumar J , Akshay Suresh Lanjewar ,Anil Sarki , Cilaani Francis, Showber Shadik, Sriram Namana, Swathi B, Yalamathy Ganga Raju, Karthik V, Manoj Ravi, Dinesh B, Ramki T, Arunkumar Akavaram, Dinesh Reddy, Bhavesh Budhkar , Rakesh Bharath, Anirudh Sharma, Biswajit Tarafdar, Senthil Murugan Balasundaram, Anthony D'souza

Finishing artist: David Wishart

Music and Audio

Music Supervisor: Duncan Smith & James Marshall (Sony UK)

Audio Post Production: 750mph

Audio Post Producer: Mary-Ann D’Cruz & Martin Critchley

Sound Engineer: Sam Ashwell

Soundtrack name and composer: Woo Hoo, George Donald McGraw

Soundtrack artist: The 5.6.7.8’s

Category: Gaming , Sports and Leisure

Genre: Visual VFX