Fuzzy Worries Disappear in Children's Wisconsin Primary Care and Urgent Care Spots
With allergy season approaching and parents focused more than ever on the health and well-being of their children, Children's Wisconsin is launching a new, multimedia advertising campaign supporting its Primary Care and Urgent Care capabilities. The new ad campaign seeks to relieve much of the anxiety parents and children experience when they visit a doctor - even for a routine check-up. The tagline is 'We make worries disappear'.
The advertising includes a series of digital videos, radio spots, digital banner ads and direct marketing materials that use colourful lighthearted characters to personify the worries of kids and parents. They show actual doctors and staff members of Children’s Wisconsin Primary and Urgent Care taking them away, which means less worries for everyone.
These worries range from being treated for a rash or scrape, to how cold a stethoscope might feel, teenage angst...even a virtual visit. The focus is on the quality of care, differentiated experience and convenience offered by Children’s Wisconsin Primary Care and Urgent Care facilities -- a focus that is especially important to first-time moms, parents who have just moved to Wisconsin and those who may be considering a new healthcare provider.
Advertiser: Children's Wisconsin
Creative Agency: Hanson Dodge
Art Director: Damian Strigens
CHIEF STRATEGY OFFICER: Mike Stefaniak
BRAND STRATEGIST: Sean Pitts
Executive Creative Director: Chris Buhrman
Creative Director: Mitch Markussen
Copywriter: Mike Betette
Producer: Michael Joyce
Production Company: Square Joint, Inc
Director: John Biesack/Robb Fischer
Edit Company: Wonder Wonder
Editor: John Elmendorf
CGI: Adam Rosenbaum
Music/Sound: Alex Smolinski
Category: Corporate, Social and PSAs , Health